The following Terms and Conditions are made and entered into by and between lemonads SA (hereinafter: “ lemonads ”) with a capital of 100,000 CHF registered on the Geneva Trade and Companies Register under no. CHE 239.131.708 and VAT number CHE-116.348.573 with its registered office at Rue de la Servette, 17-19 – 1201 Geneva – Switzerland, acting under the trade name lemonads ; and the party (Advertiser) using or purchasing the Services from lemonads .
lemonads implements and manages an advertising programme (referred to hereinafter as the “Programme”) that is intended to promote products and services on the Internet. The Programme is aimed at independent third parties wishing to promote their product(s) and/or service(s) on the Internet (referred to hereinafter as “Advertisers”) by integrating advertisements (referred to hereinafter as “Ads”) into Websites of independent third parties wishing to make money from Internet users who will be directed to Advertisers' page (referred to hereinafter as “Publishers”).
lemonads 's expertise consists, in particular, of the selection of Publishers participating in the Programme, the optimal choice of Ads proposed to users visiting the Publisher's Website(s) and the optimal users targeting for Advertiser's Campaign(s).
The Advertiser contacted lemonads in order to benefit from the Programme proposed by lemonads .
The two parties therefore met with a view to working together according to the terms set out below.
Now therefore it has been agreed as follows:
Actions : an action upon which the commercial deal is based; for example, if the commercial deal is: CPA, CPC, CPL, CPD, CPPU, CPAU, CPI, then conversion is considered respectively: action, click, lead, download, paying user, active user and install. The action can also be offline with a dedicated tracking system like in the Pay Per Call business models.
Advertisers: Individual or legal entity, publishing services or content or selling products, that has joined the Programme platform to propose an advertising campaign in the form of Ads.
Advertiser Account: On-line interface on the Programme platform maintained by lemonads via which the Advertiser can manage his advertising Campaigns and access all the statistical data relating to its Campaigns with lemonads using a specific log-in and password.
Ads: Marketing material, Banner or text links intended to promote advertising Campaigns.
Affiliate : See definition of Publisher.
Capping : Maximum number of Actions an Advertiser agrees to pay for a period. A Capping can be set on a Campaign, on a Geo and on Publishers ID.
Campaign: Advertising campaign, the costs from which are calculated on the basis of CPA (cost per action), Action as chosen by the Advertiser.
Commissions: Revenue generated by the Publisher using the Programme less lemonads margin. Publisher earnings are based on Actions generated on their Website(s). lemonads margin remains at the sole and absolute discretion of lemonads .
Cookie: A text file stored on a user's hard drive when visiting a website. It collects data on the user's browsing patterns.
CPA: Cost Per Action. This is the payment model in which Advertiser pays for a specific Action. The Action is described in the Campaign details.
CPAU: Cost Per Active User: This is the payment model in which Advertiser pays for an active user.
CPC: Cost Per Click. This is the payment model in which Advertiser pays each time a visitor Clicks on an Ad.
CPD: Cost Per Download. This is the payment model in which Advertiser pays per Product download.
CPI: Cost Per Install. This is the payment model in which Advertiser pays per installation of the advertised application.
CPL: Cost Per Lead. This is the payment model in which Advertiser pays for a registration as described in the Campaign details.
CPPU: Cost Per Paying User: This is the payment model in which Advertiser pays for a paying user.
CPS: Cost Per Sale: This is the payment model in which Advertiser pays for a buying user.
DOI : Double Opt-in. A Conversion method in which a Lead must be confirmed after initial signup (opt-in).
Domain name: Address entered by an Internet user to get onto a website (e.g.: google.com). The address consists of the name of the Website (google) and an extension (com) separated by a full stop. The extension can indicate the nationality (ie, uk, fr, etc) or the type of activity (com, gov, etc).
EPC : Average Earnings Per One Hundred Clicks. It's a relative rating that illustrates the ability to convert clicks into commissions. It is calculated by taking commissions earned (or commissions paid) divided by the total number of clicks times 100. EPC is used in the Programme to calculate the relative performance of the Campaigns.
Geo : Country of the advertising Campaign.
Hits : Number of Internet users directed to Advertisers' page.
Incentive : Incentive traffic or audience means that users receive compensation or incentive for visiting a Website or to make an Action. A common form of incentivized traffic happens when one Website offers visitors incentives such as cash for clicking through to various other Websites.
IO : Insertion Order. Document relating to a Campaign specifying details. In no case it may take precedence over this Agreement.
Link or hypertext link: Code integrated around text, video, image or sound tags on a website that redirects the user who clicks on said text, sound, video or image to a predefined Internet address.
Monthly : Monthly is defined as a calendar month.
Partner : See definition of Advertiser
Payin : Refer to « Payout Advertiser ».
Payout Advertiser : Cost of an Action that the Advertiser pays for.
Payout Affiliate: Commission perceived by the Publishers for the Actions.
Payout : Refer to « Payout Affiliate ».
SOI : Single Opt-in. A Conversion method in which a Lead does not need be confirmed after initial signup (opt-in).
Publisher : Publisher of services or content, individual or legal entity, that has become an affiliate of the Programme to publish a campaign.
Smartlink : Link dynamically real time optimized by lemonads 's algorithms aiming to increase the Publisher's revenue.
Spam : Illegal process consisting of the delivery of unsolicited advertising, primarily by e-mail. To be legal, the delivery of advertising to an internet user must originate in a request made by the user by means of an “opt in” process which involves the user explicitly confirming that he/she wants to receive particular information.
Website : For the purposes of this contract, all the medias on which the Publisher promotes the Advertisers will be called the “Websites”. Publisher Websites will also refer to those of its network or other applicable locations, a channel, an application or another medium.
The object of this contract is to define the terms and conditions of the contractual relationship existing between lemonads and the Advertiser, according to which Advertiser(s) markets and advertises their goods and services using Ads and Publisher(s) incorporates or embeds the Ads into the Publisher ́s Website(s) through the Programme. On the top of that, lemonads is providing a guidance to help Advertiser(s) and Publisher(s) here.
Prior to signing this contract, the Advertiser declares that:
The Advertiser accepts the content by double clicking. This initial acceptance will allow the contract to come into effect. The Advertiser shall check and complete accurately the contact and administrative details on the Advertiser Account.
4.1 From the effective date of this contract, lemonads will open an Advertiser Account on the Programme Platform in the name of the Advertiser and will e-mail its log-in details and password. lemonads reserves the right to accept or refuse an Advertiser.
4.2 Log-ins and passwords are strictly personal and confidential. In case of loss or theft, the Advertiser shall inform lemonads as soon as possible. Failing such a prior declaration of loss or theft, any use of these log-ins or passwords will be considered to be by the Advertiser.
4.3 The Advertiser undertakes to update all the required information on the Advertiser Account. In particular, the Advertiser undertakes to provide and update the information relating to telephone numbers, address or head office, e-mail address, instant messaging addresses (Icq, Skype, etc) and domain name of the website submitted for the Programme.
5.1 Ads and redirection
Advertisers and not lemonads shall provide and determine the Ads that will be displayed on the Websites and the Advertisers' page to which the Internet user will be directed.
This action of redirecting the Internet user will be done automatically by lemonads .
The Advertiser shall exclude the categories of Websites and Internet users it does not want to target using the Programme platform.
The Advertiser undertakes to exclude any Ad for which the content violates the laws and regulations applicable in the targeted country.
5.3 Data & Data protection
lemonads has the right to collect and use data, including but not limited to personal data in anonymous form, but excluding personal data covered under the Swiss Federal Act on Data Protection. Advertiser guarantees that they are compliant at all times with applicable law relating to the collection of personal data, and specific laws and regulations of countries where their Campaigns are relevant. They also acknowledge being aware of and accepting the following:
5.3.4. Each party shall ensure to the other that it shall comply with all applicable rules and regulations (including but not limited to laws governing privacy, and data protection) and this, during the term of this Agreement.
5.4 Campaigns cancellation and Publishers termination
Advertiser agrees to terminate any Publisher from promoting the Advertisers Campaign within Twenty Four (24) hours from Monday to Friday and within Seventy Two (72) hours from Saturday to Sunday Zurich time of written email notice, or sooner and the Advertiser has the right to block the Publisher ID after the Twenty Four (24) hours from Monday to Friday and within Seventy Two (72) hours from Saturday to Sunday Zurich time and will not be responsible for paying for any of their Actions there after.
lemonads may at any time, in its sole discretion, immediately cancel any Campaign(s). lemonads will make commercially reasonable efforts to notify Advertiser(s) via e-mail of any such cancellation within a reasonable period of time.
5.5 Payins and Cappings:
Default Payins rates for Actions are set in the Campaign details, with one Payin per Campaign per Geo.
A Payin can be set in EUR or in USD.
Payins rates and/or volume cappings are subject to change with Twenty Four (24) hours of written email notice. Skype or other IM chat programs is not an acceptable form of notification.
Any custom Payin is related to a specific Publisher. Any new Publisher will be sent under a new Publisher ID at the standard default Payins rates as set in the Campaign details.
6.1 The Advertiser grants lemonads a free non-exclusive license to use any distinctive element belonging to it and/or relating to their product(s) and/or service(s) (trademark, domain name, name of company, logo, etc.) in any document promoting and/or presenting the Programme, lemonads , or any product, service and/or programme developed by lemonads or in which lemonads has an interest, and in particular in any powerpoint document, marketing material, financial report and client list that lemonads might create.
6.2 Said license is granted with no geographical limits for the duration of this contract and for five (5) years after the termination of contractual relations between the parties.
7.1 Recording of Service Counts
Statistics, Actions and costs will be provided by the Programme Platform. Programme Platform shall govern this Contract.
Programme's ad servers will be the official counter for determining the number of Ads delivered, Actions provided and costs payable under this Agreement.
lemonads has the sole responsibility for calculation of statistics, including Hits and Actions. Statistics shall be available to Advertiser(s) online in their respective Advertiser's Account(s). These information and these statistics are calculated by lemonads and updated on the Advertiser Account as soon as possible.
7.2 Fraudulent Actions.
Any method to artificially and/or fraudulently inflate the volume of Actions, leads or sales, is strictly forbidden. Counts of Hits and Actions will be decided solely on the basis of reports generated by the Programme Platform. These prohibited methods include but are not limited to: framing an ad-banner's click-through destination, auto-spawning of browsers, running ‘spiders' against the Publisher's own Website, automatic redirecting of users or any other technique of generating automatic or fraudulent Hits (as determined by lemonads , acting reasonably, or based on industry practices) or use of any other means of artificially enhancing results shall be a material breach of their Agreement.
Geos, incentivized traffic, chatter traffic, co-reg traffic, and other method of promotion can be restricted, by the Advertiser for each Campaign in the Campaign details. Any Action proved by lemonads or Advertiser as being unsuitable will not be paid for.
The figures indicated on the Advertiser Account are calculated automatically and cannot be challenged, unless related to fraud as per 7.2.
Advertiser understands that Programme Platform's online statistics may not be 100% accurate and that lemonads may make adjustments to Advertiser's online statistics.
Any disputes relating to the amount of costs must be declared to lemonads in writing within a maximum period of thirty (30) days from the date the amount of the disputed costs is displayed on the Advertiser Account. After this thirty days period, it is considered that the Advertiser has unreservedly accepted the amount of costs indicated on the Advertiser Account.
Advertiser must pay its advertising budget through credit card or wire transfer. Advertiser shall pay all charges in EUR or USD. Charges are solely based on Programme Platform measurements, unless otherwise agreed to in writing. Nothing in this contract or an IO may obligate lemonads to do credit to any party. Advertiser acknowledges and agrees that any credit card and related billing and payment information that Advertiser provides to lemonads may be shared with companies who work on lemonads 's behalf, such as payment processors and/or credit agencies, solely for the purposes of checking credit, effecting payment to lemonads and servicing Advertiser's account.
An invoice corresponding to the amount of the charges will be automatically generated by lemonads on a Monthly basis and made available to the Advertiser on the Advertiser's Account.
8.2 Refund policy
lemonads strives to offer the best service possible to its clients. Once an Advertiser makes a payment in the Programme platform, Advertiser has six (6) months from the last payment date to ask for a refund of the balance remaining on the account if he isn't satisfied with the Programme and have remained in compliance with this agreement. As soon as an Advertiser makes a payment in the Programme platform, it is hereby understood that a refund will only be issued for a balance greater than two hundred (200) EUR or USD, the refund payment will be made on the bank account where the credit came from and a processing fee of 10% will be deducted from the refund.
Advertisers cancelled / terminated by lemonads for violating this agreement are not entitled to a refund.
In all cases, lemonads is bound by a best-endeavours obligation in relation to this contract.
9.1 lemonads undertakes to define the terms of its relationship with the different Publishers within one or more contractual documents.
9.2 lemonads undertakes to include a clause in its contractual relationship with Publisher(s) according to which said:
9.3 lemonads undertakes to provide the Advertiser with an Advertiser Account as described in article 4 of this contract.
lemonads cannot be held liable if the Advertiser Account is temporarily inaccessible or out of service. If the Advertiser Account is inaccessible or out of service for more than twenty four (24) hours, lemonads undertakes to inform the Advertiser by e-mail and implement all the necessary means in order to restore the normal operation of the Advertiser Account.
10.1 The Advertiser undertakes not to adopt conduct of a nature to create confusion between lemonads and the Advertiser in the minds of the public and Internet users.
The Advertiser undertakes not to adopt conduct of a nature to create confusion between lemonads and Publishers in the minds of the public and Internet users.
During the term of this Agreement, and any renewal thereof, and for one (1) year after its termination for any reason, Advertiser agrees that it will not do business directly or indirectly with any Publisher identifiable on the Programme Platform, or directly or indirectly solicit or induce such Publisher to do business directly with the Advertiser. Advertiser understands and agrees that this prohibition is a key consideration and inducement for lemonads to enter into this Agreement with Advertiser, and to provide the Programme.
10.3 Advertiser's obligations concerning Ads
The Advertiser represents and warrants to lemonads that none of the advertising provided contains:
10.4 More generally, the Advertiser undertakes to respect all current regulations.
lemonads 's liability and guarantees
11.1 Under no circumstances can lemonads guarantee the content proposed on Publishers Websites.
11.2 lemonads cannot be held liable for operating failures in any of the servers on which the Websites are hosted.
11.3 lemonads cannot guarantee any volume of Hits or Actions. Volume can differ from one day to another following the performances of the Website(s) and users targeted.
11.4 If the liability of lemonads is sought for one of the cases mentioned in this Agreement, and provided that lemonads informs the Advertiser by sending an e-mail or a registered letter within a maximum of forty eight (48) hours, the Advertiser undertakes to join the legal proceedings, assume the defence costs of lemonads and indemnify lemonads for any judgements.
Advertiser's liability and guarantees
11.5 Advertiser guarantees lemonads that it has all the authorisations and all the rights required to publish the advertising material it makes available to the Publishers.
Consequently, Advertiser declares it is fully liable for the advertising material it makes available to the Publishers and declares it indemnifies the Publishers for any action by a third party relating to any violation of intellectual property rights or relating to any violation whatsoever of current laws and regulations and in particular in terms of slander, protection of children or violent, xenophobic or racist information that might relate to the advertising material it makes available to the Publisher.
11.6 If the liability of the Advertiser is sought for one of the cases mentioned in this Agreement, and provided that the Advertiser informs lemonads by sending an e-mail and a registered letter within a maximum of forty eight (48) hours, lemonads undertakes to join the legal proceedings, assume the defence costs of the Advertiser and indemnify the Advertiser from any judgements.
12.1 From the Advertiser's point of view, this contract is entered into on an intuitu personae basis. Consequently, this contract can only be transferred by the Advertiser to a third party with the express written consent of lemonads .
12.2 On the other hand, the Advertiser accepts the transfer of this contract by lemonads in advance.
This contract is signed for a non-determined period. This Agreement may be amended by lemonads at any time. Such amended Agreement shall become effective Thirty (30) days upon announcement thereof notification to Advertiser. By continuing to use the Programme when the such amended Agreement is effective, Advertiser will be deemed to have accepted such amendments.
14.1 This contract can be terminated at any time and without reason by any one of the parties by sending an e-mail to the other party.
The termination will take effect within a period of two (2) weeks after the delivery of the request for termination by e- mail and will terminate all the obligations of the parties.
14.2 In the case of termination due to the non-performance by one of the parties of the obligations incumbent upon it under the terms of this agreement, termination will take effect immediately after the delivery of the termination e-mail which shall indicate the obligation(s) not performed.
14.3 If applicable, the Advertiser will have a period of thirty (30) days from effective termination of this contract to claim the payment of the balance of its Advertiser Account from lemonads under the conditions described in this contract.Before any refund, a fixed sum of twenty five (25) EUR or USD will be deducted by lemonads from the Advertiser Account to cover the costs resulting from the closure of said account.
14.4 In the case of inactivity of the account during Twelve (12) months or more, meaning no invoice for the period, lemonads can terminate this contract at any time, termination taking effect immediately. No refund of the balance remaining on the account would be applied.
15.1 By express agreement between the parties, the interruption or malfunctioning of the servers hosting the Adverts or the Publishers' websites, the inaccessibility or malfunctioning of the Advertiser Account and the implementation of modifications required by any administrative or legal authority are added to the cases of force majeure usually accepted in accordance with legislation and past decisions.
15.2 In the event of force majeure, the defaulting party shall inform the other party by e-mail as soon as possible of its failure, of the force majeure event cited and the estimated period of time during which it will be unable to perform its obligations.
If the failure lasts more than Twenty Four (24) hours, the defaulting party shall accurately answer any questions the other party may ask in order to determine the extent of the repercussions of the failure and any solution to be adopted.
The defaulting party shall also inform the other party when the force majeure event ends and when the normal performance of the contract resumes.
Should a party tolerate the failure of the other party to perform its contractual obligations, regardless of the duration and/or frequency of said tolerance, this shall not under any circumstance have the consequence of modifying the content of this contract and in particular reduce the respective obligations of each party.
17.1 The parties to this contract each declare they act for their own account, in their own name and under their own responsibility and declare they are completely independent of each other.
Consequently, neither party has the power to act for the other.
Nevertheless and in the interests of this contract, each party is permitted to seek advice from or make recommendations to the other party concerning the organisation of its business. Under no circumstances can this advice or these recommendations be mandatory in nature.
17.2 Similarly, the parties to the contract declare they are totally independent vis-a-vis the Publishers. Consequently, no guarantee or joint and several liability can be sought between any one of the parties to this contract and Publishers. Nevertheless, lemonads can act as a Publisher and in this circumstance lemonads undertakes to respect the same obligations vis-a-vis Advertisers than the Publishers do.
18.1 Unless an official document is requested or unless indicated otherwise in this contract, communications and correspondence between lemonads and the Advertiser can be legitimately sent by e-mail or registered letter. Skype or other IM chat programs is not an acceptable form of notification.
18.2 E-mails sent to the Advertiser will be sent to the address indicated on the Advertiser Account. Consequently, lemonads cannot be held liable for failing to inform the Advertiser when it has sent the e-mail to the address indicated on the Advertiser account.
19.1 The Advertiser undertakes to keep confidential all information of any kind, financial or technical etc, any document relating to this contract and the very terms of this contract.
In particular, the Advertiser undertakes to keep confidential any information disclosed via its Advertiser Account with the exception of any information it might come to know concerning lemonads 's expertise and the operating terms of the Programme.
The Advertiser can only disclose such information with the express written authorisation of lemonads and/or on the express written request of an administrative or legal authority.
19.2 This confidentiality obligation will be applicable throughout the duration of the contract and for a period of three (3) years after the nullity, termination or cancellation of this contract.
If this article is not respected, lemonads can bring an action for contractual liability against the Advertiser.
19.3 The Advertiser authorises lemonads to include any strategic information concerning it into any document promoting and/or presenting the Programme, the company lemonads or any product, service and/or programme developed by lemonads or in which lemonads has an interest, and in particular in any digital presentation document, marketing material, financial report and client list.
20.1 Prior Agreement
This Agreement supersedes and replaces any and all previous agreements whether oral or written, between the parties.
20.2 Entire Agreement
This Agreement constitutes the entire agreement between the contracting parties concerning the subject matter hereof. It also supersedes any and all other agreements or contracts, either oral or written, between the parties with respect to the subject matter hereof.
21.1 In the case of a dispute, the parties undertake to seek an amicable solution.
21.2 Governing law : this contract is governed by the law of Switzerland as far as both substance and form are concerned.
21.3 Failing an amicable solution, any dispute relating to the formation, performance or termination of this contract will be expressly submitted to the jurisdiction of the Geneva commercial court in Switzerland, notwithstanding multiple defendants or guarantee proceedings.
The Geneva commercial court in Switzerland will also have express and exclusive jurisdiction in the case of urgent proceedings, interim proceedings or ex parte proceedings.