Adplexity Review 2021: Marketing Analysis and Intelligence for the Pros
Any seasoned marketer would agree that affiliates need to monitor a huge number of variables to be successful. But, rather than starting from scratch with every single element, affiliate spy tools allow you to see what the leading marketers are doing in their campaigns. You can then use the data you gather as inspiration and implement similar concepts to increase your chances of a successful outcome. However, there are dozens of different spy tools out there, so choosing the best one isn’t necessarily straightforward. This is the reason we’ve put together this Adplexity review, which covers the most important features this platform has to offer.
At lemonads, we work closely with some of the most popular publishers and advertisers in the industry, so we’re very familiar with the tools that these partners use to succeed. Having a spy tool is essential, but you need to ensure that your platform of choice has everything you need. AdPlexity is one of the leading platforms for a good reason, but this doesn’t mean it’s an ideal fit for every affiliate.
Below, we’ll go over AdPlexity, the features it offers, and everything else you need to know to figure out if this affiliate spy tool is the right choice for you.
What is AdPlexity?
Before delving any further, let’s take a look at the specific definition of AdPlexity. In simple terms, AdPlexity is one of the best affiliate marketing spy tools available today. It comes with a monumental collection of features, but they all focus on providing valuable insights from marketing campaigns across the world.
AdPlexity lets you see huge amounts of detail about millions of ads across dozens of countries. You can actually look up and download marketing materials directly from the platform. This includes ads like banners as well as entire landing pages. Plus, you’ll also be able to see the specific offer and ad networks from more than 70 countries and thousands of markets.
The best part may be the fact that AdPlexity is suitable for mobile, desktop, native, push, and other popular campaign types. So, instead of juggling two or more tools, you can leverage one single platform and get your data directly from one reliable provider. Plus, all the data is available in real-time, so you can track the performance of your ad and monitor user behavior right up to the minute for maximum accuracy.
Additionally, AdPlexity was designed in a way that allows you to see the most profitable campaigns across a variety of industries. You can browse the offers from hundreds of networks, plus you can download all of the creative elements in a .zip file.
Advantages of Using AdPlexity
When it comes to marketing intelligence, having accurate readings is perhaps the most important feature you need to evaluate. Thanks to its robust infrastructure and powerful server architecture, AdPlexity provides access to one of the most comprehensive affiliates marketing intelligence databases. Simply put, this tool lets you see what the most successful competitors are doing throughout their campaigns.
While we will go over the best features individually, it’s worth noting that one of the biggest advantages of AdPlexity is the sheer size of its feature list. Every affiliate is unique, so it’s normal for marketers to employ a variety of different tools. However, AdPlexity can perform many of these specialized tasks, which makes it a one-in-all solution that reduces expenses for most marketers.
It’s worth noting that the AdPlexity platform has been broken down into different tools to improve flexibility. That said, some of the most important features available in this marketing intelligence tool include:
Download Landing Pages
After clicking on an ad, consumers are directed to a landing page. This page can either be provided by the advertiser or it can be developed by the affiliate, depending on the offer.
Needless to say, the landing page has a profound impact on the results obtained from an ad. If the landing page contains quality graphics and over convincing elements, users are more likely to complete a purchase, fill out a contact form, or otherwise complete a conversion. Fortunately, AdPlexity allows you to see a copy of the landing page.
Pop Redirect Tracking
Pop advertising is one of the oldest forms of promotion online. That said, it’s still one of the most consistent and effective techniques you can opt for. Today, pop ads consist of either pop-ups or pop-unders, both of which present ads to users after they have completed the trigger action. However, pop-ups appear on top of the window that users are viewing, while pop-unders appear under the window that’s currently in place.
Pop campaigns consist of either pop-ups or pop-under, but these almost always employ redirects to make sure that users end up on the right page. AdPlexity’s pop redirect tool allows you to track pop ads that use redirects, so you can see what steps consumers go through in competitor campaigns before converting. You can then mold your pop campaigns the same way and use a similar redirect structure.
Banner Ads Monitoring
Banner ads are regarded as the most basic format in the world of online advertising. As the name suggests, this ad format consists of large advertising banners that can be placed in different parts of a publishing platform. But, even though this ad format has garnered a reputation for being ineffective, they are actually a superb way to boost branding and even collect conversions.
With the help of AdPlexity, you can monitor your competitor banners, figure out where they are placing them, and look at the creative elements being used.
The banner ads monitoring also lets you see competitor banner statistics like CTR, conversion rate, and other essentials metrics.
Even the most intuitive platforms have a learning curve and even the most sophisticated solutions require technique troubleshooting. This is the reason why any marketing analysis tool that’s worth its salt should provide great customer service.
The team at AdPlexity goes the extra mile to deliver the best experience while providing fast solutions to any technical issue. Remember, the tech support team at AdPlexity is available through live chat as well as email, so you can receive assistance immediately or start an email exchange if your inquiry isn’t urgent.
Remember, the customer support team can guide you through the setting up process and help you troubleshoot any issues. But, you’ll need to stay online and work with your representative to find a solution to your issue. If the problem does require further technical assistance, the internal team can also open a ticket and escalate the issue to get it solved as quickly as possible.
Modern affiliates can use many different devices to monitor and manage their campaigns. This includes tablets, laptops, smartphones, and other devices that can connect to the internet. But, there is nothing more frustrating than finding a new tool that you can’t use because of compatibility issues.
The makers of AdPlexity have gone above and beyond, working restlessly to provide cross-device compatibility. This marketing analysis tool actually supports all major devices, so you can use it on your Windows, Mac, iPhone, Android, and other platforms without any issues.
In addition to the above, AdPlexity is always working on including the most innovative platforms onto their compatibility list and making sure that affiliates have the most updated tools available. If you have any additional compatibility questions, you can always reach out to AdPlexity and inquire about the different platforms supported.
Huge Mobile Carrier Database
Affiliates can track many different metrics and statistics, all of which reveal unique pieces of information. That said, a user’s mobile carrier is among the variables that provide the most data.
A user’s mobile carrier is a telecommunications company that provides internet as well as phone service to his or her smartphone. For instance, the biggest carriers in the United Kingdom are O2, Vodafone, and Three, just to name a few. Every mobile company is different, so if you know a user’s mobile carrier, you can then deduce a huge amount of information from this fact alone.
Mobile carriers vary in price, features, and the areas they serve. By analyzing users’ mobile carriers, you can tell where your audience is located, the rates they are paying approximately, and the type of features or capacities that keep them entertained. If you know your way around a user’s carrier, you can even deduce how likely he or she is to react to your marketing.
International Multi-Language Database Size
All regions are different, which means that you have to adjust your content based on the area you’re targeting. The images, symbols, and other graphic elements you use are crucial, but you also need to ensure that your ads are written in the correct language.
As we mentioned previously in this piece, AdPlexity’s database collects information from 70+ countries. The platform features one of the most comprehensive repositories available in any marketing analysis and intelligence tool. And, in addition to retrieving information from dozens of countries, it also allows you to see this data in its original language.
In case you are working with a language you’re not familiar with, always consider working with a translator or partner with another marketer that is well-spoken in this tongue.
Affiliate Offer and Network Analyzer
The affiliate offer is the program that an advertiser develops to work with independent marketers. It contains all of the details about the partnership between affiliate and advertiser, including the ad formats available, target audience, techniques allowed, and promotion duration, just to name a few variables.
You may already know that offers can come directly from advertisers or you can find affiliate networks that give you access to different affiliate programs through one single platform. Even though affiliate network offers are known for having slightly smaller payouts, it’s easier to quality these than direct advertiser programs.
There is no exact formula to determine which one of these provides the best results. The good news is that AdPlexity can help you see the offer and network that the leading competitors are using. In other words, you can skip the initial research and start working with platforms that have a higher chance of success right away.
Superb Search Feature
To top it all off, AdPlexity has one of the most powerful internal search engines available in any affiliate marketing intelligence tool. You can run a search and instantly browse through the platform’s immense database to find a match in the keywords, ad copy, links, and other parts of your competitors’ campaigns.
The search feature provides results within seconds, which can drastically cut your development and optimization time depending on how many campaigns you’re creating. Besides its speed, the most impressive thing about this feature is the granular level at which the searches are performed. Even if you simply search for a company to identify other affiliates working in that niche, the amount of information you receive after every search gives you a true view of the entire industry.
AdPlexity Products Explained
Now that we’ve discussed some of the main advantages and features of AdPlexity, it’s time to explore the platform itself. Rather than combining all of its features into one comprehensive tool, the team at AdPlexity has broken down the platform into individual tools you can purchase separately.
The different intelligence tools available at AdPlexity can change according to new consumer trends. As a matter of fact, the company is constantly conducting research and developing new features that give marketers additional insights.
At the time of writing this article, AdPlexity had 7 different tools available, so you can pick and choose which features you want to have available in your tracker. The different tools can be categorized into mobile, desktop, native, push, e-commerce, carriers, and API/corporate solutions.
While it’s a comprehensive platform, many affiliates are impressed by how simple AdPlexity actually is. That said, make sure to take the time and explore the different features available in each one of their solutions.
Let’s take a look at the different AdPlexity products you can choose from.
Desktop is the most basic form of the AdPlexity platform. This solution is designed to help you track down profitable campaigns for desktop users in a matter of minutes. You can browse through the different campaigns that are currently live, filter out top performers, and see exactly what they are doing with their ads.
After logging in to the platform, you can choose whether to conduct searches by networks, advertisers, publishers, placement, and more. All you have to do is select the type of search you want to perform, punch in the term you want to look for, and add different filters. Note that you can filter out results by device type, location, affiliate network, and even traffic source.
Once you get the results, you can get a quick preview by hovering over the option you want to see or click on it to get the full details.
Mobile is now the leading type of traffic on a global scale and for good reasons. It’s no secret that mobile devices have been growing in popularity since they were first introduced. This, combined with the fact that carriers around the world are now offering lightning-fast connections at a reasonable price, has opened the floodgates of mobile. This means that affiliates need to be well equipped to take advantage of this global phenomenon, regardless of the country tiers they specialize in.
Through AdPlexity Mobile, you can unveil intricate information about your competitors’ most profitable mobile campaigns. In simple terms, the platform allows you to see ad trends, the browsers and devices being targeted, the leading publishers, landing page URL, and hidden campaigns, among other details.
Native advertising Ads have taken the marketing world by storm because they allow you to deliver superb content without producing negative emotions in the target audience. Through AdPlexity Native, you can keep track of competitor campaigns in more than 30 countries (and counting!) and figure out exactly which native networks and traffic sources the leading affiliates use.
As one of the most powerful solutions in the industry, AdPlexity native is suitable for all devices including Mac, Windows, iOS, and Android devices. Like with other types of ads, this marketing intelligence tool provides access to all details about the leading native campaigns. This includes the tracker being used as well as the source of the native traffic, so you can mold your campaign after the leading performers.
Push Notification Ads
Like native ads, push notifications ads have become a staple in every affiliates’ arsenal. Push notifications are simple yet brilliant because they deliver your marketing message like any other device notification. So, rather than scoffing and blocking out your content, users are super receptive and engaged when interacting with your ads.
Keep in mind that push notifications perform differently on mobile and desktop devices, so you need to examine each type of campaign separately. AdPlexity provides push notification data for more than 80 countries and the platform allows you to choose if you want to see data from mobile or desktop traffic.
Affiliates and digital marketers, in general, can choose from a variety of monetization models. Rather than simply running a publishing site, affiliates can use AdPlexity e-Commerce to find out which products are producing the best results for competitors. This platform is actually one of the leaders in terms of database size as it contains more than 70 million products that come from more than 10,0000 online stores across the web.
E-Commerce providers often employ additional software such as shopping cart solutions and product page builders. AdPlexity e-Commerce can show you competitors’ entire technology stack, plus the platform also provides product popularity ratings, Facebook Ads content, and similar product recommendations for affiliates that want to explore similar monetization opportunities.
A few years ago, the ability to analyze traffic by the mobile carrier was more of a luxury feature than a requirement. Today, the majority of the internet traffic generated at a global scale comes from mobile devices. Having an intelligence platform that allows you to dissect competitor mobile campaigns is now a must, especially if you target regions where users spend hours per day on their smartphones while connected to their local carrier.
AdPlexity Carriers focuses solely on analyzing campaigns that take place over mobile carrier networks. These campaigns are different from mainstream mobile because publishers need to adjust their content for slightly slower connections. Fortunately, affiliates can discover which combination of conversion flows, bypass cloakers, and dynamic content is producing the best results for their competitors.
The platform’s API provides full control over the features you want to implement and how you can incorporate these into your monetization scheme. You can see the best traffic sources, ad formats, and set custom filtering options that let you search for content by keyword, advertiser, network, publisher, and much more.
The AdPlexity API can analyze content from more than 75 countries and it’s suitable for the most popular devices, including Windows, Mac, iOS, and Android. With more than 100 affiliate networks and countless ad exchanges available, this is the perfect solution for marketers that need a large-scale, customizable alternative.
Why Work with AdPlexity?
AdPlexity has earned a great reputation for being an ultra-reliable, accurate, and powerful marketing intelligence solution. The platform is used by a large number of leading ad networks, affiliate networks, publishers, and advertisers from across the globe. In essence, the team behind AdPlexity has found the perfect balance between a robust engine, powerful architecture, and user-friendly interface that drastically shortens the learning curve.
Additionally, this marketing intelligence solution provides data in real-time, so you can track the performance of your ads up to the minute and make adjustments to your campaign at any time. Depending on the solution you opt for, you can have access to a database of 75+ countries, plus you can download landing pages, creatives, and other ad elements with one single click.
In a nutshell, AdPlexity is a superb all-in-one tool that provides accurate data and a set of features designed to help all stakeholders in the affiliate marketing ecosystem. With a user-friendly design, a database that covers hundreds of traffic sources, and the ability to see ad trends, devices targeted, as well as other details, AdPlexity is the perfect addition to any marketer’s toolkit.
Publishers, advertisers, and networks often struggle to find an analytics tool that provides exactly the right features. AdPlexity has become an industry leader because the company provides all the information that every stakeholder needs to ensure that his or her monetization process is as effective as possible.
What You Need to Know About AdPlexity Support
It doesn’t matter if you’re a seasoned veteran that’s used multiple different platforms in the past, everyone needs technical support now and again. The good news is that AdPlexity has a dedicated support team that’s available to the platform’s members 24 hours per day, 7 days per week, and 365 days of the year.
The customer service department is available through either email or a toll-free number. In case you need to provide feedback or ask questions that aren’t urgent, you can send the company an email and you’ll receive a reply in 24 hours or so. Moreover, if you have a technical issue that requires immediate assistance, the customer service team is also readily available over the phone.
Keep in mind that the support number is toll-free when calling from certain regions, but you may have to pay extra if you’re calling from outside of these areas.
AdPlexity alternatives and competitors
Frequently Asked Questions
Let’s take a look at some frequently asked questions about AdPlexity.
Is AdPlexity Accurate?
One of the most important elements you need to take into consideration before choosing a tracker is the platform’s accuracy. AdPlexity has a powerful internal structure, which employs a variety of methods to verify the accuracy of its readings. In other words, the platform developers have gone the extra mile to ensure that the data you receive is as accurate as possible every time.
With the above in mind, it’s important to note that it’s normal to see a minimal number of discrepancies, even in the most powerful algorithms. In these cases, the support team will be glad to analyze your data and make sure that no technical issues are causing poor performance.
Is There a Free AdPlexity Trial Available?
The cost of AdPlexity varies depending on what solutions you opt for. AdPlexity Mobile, Native, Push, and other tools all have different price ranges. For this reason, your costs could be as low as a couple of hundred dollars per month. Stakeholders that want to have all of the platforms’ features available may end up paying thousands of dollars, but they will be able to exponentially increase their earnings at the same time.
With the above in mind, remember that AdPlexity does not have a free trial. That said, the company does provide refunds with no questions asked if they are requested within 24 hours of purchasing the platforms. Therefore, you can pay for the intelligence tool, test it out the first day, and then change your mind if you’re not fully convinced it’s worth it.
How Much Better is AdPlexity than Other Leading Tools?
There are dozens of options when it comes to marketing intelligence platforms and not all of these deliver high-quality features. AdPlexity has earned a reputation for being among the most comprehensive marketing intelligence solutions geared towards the affiliate industry. The platform provides insights from dozens of countries and multiple ad formats, making it an appealing choice of affiliates from all over the world.
Not only this, but the quality of the platform’s customer service makes it a great alternative for both beginner and seasoned affiliates. Furthermore, the tool is divided into smaller, more specialized platforms, which means that every type of AdPlexity tracker features unique capacities designed for a specific type of traffic.
What Platforms Is AdPlexity Compatible With?
It’s important to note that the team behind AdPlexity is constantly working to add new platforms, features, and GEOs. That said, at the time of writing AdPlexity supported mobile, desktop, native, push, and e-commerce traffic. The platform’s API allows you to implement it into your monetization scheme however you see fit.
Which Countries Does AdPlexity Cover?
As for the countries and regions covered by AdPlexity, the list includes but it’s not limited to:
- Russian Federation
- South Africa, Czech Republic
- United Kingdom
- United States
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Finding the best marketing intelligence tool can make or break your campaign. However, there are many different options available and not all of them provide superb features or accurate information in real-time.
We hope that our AdPlexity review gives you a good understanding of the features available in the platform so that you can choose the best tracker for your campaigns. If you want to learn more about the best tools for affiliates and other stakeholders, stay tuned to our blog.
Interested in getting the best affiliate offers? Contact lemonads and our team will be glad to help.
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