Top 9 Best Native Advertising platforms you must know about!

Why should you know about these top 9 best native advertising platforms?

With all these advertising platforms popping up, the biggest question above all is, which should we pick?

That’s right!

Each one of us has those “needs” we keep on searching for in order to improve our strategies, earn awareness, traffic or even thinking about monetizing our own website!

This is why we’ve come up with our top 9 best native advertising platforms you must know about to stop your struggling and begin with picking the right one that fits your needs!

No more searching and no more excuses! 🙌🏻 You can now fully compare each platform in which you’ll find all their offers, pros and cons for publishers and advertisers!

So, which are these Top 9 best native advertising platforms you must know about? We’ve carefully picked the ones that are blowing on the web just for you:

1. Nativo
2. TripleLift
3. MGID
4. Taboola
5. Revcontent
6. AdNow
7. AdsKeeper
8. Outbrain
9. RUNative

Mind-blowing pros, cons and prices for advertisers and publishers will just be Jaw-dropping!

Ready to pick the right native platform that is just the right fit for you? Let’s go!

Nativo Review: Top 9 Best Native Advertising Platforms

Nativo is a native advertising platform with content served within publisher editorial streams, matched to the look and feel of publication, fully integrated and consumed on the publisher site, across screens to deliver engagement rates, monetization, and more.

So, if you want to drive results by achieving traffic, move consumers from awareness to action or control and monetize your content on the open web, Nativo advertising platform might be the right fit you’ve been looking for!

In fact, Nativo’s mission is to equip advertising for the age of content, improving the web experience and creating meaningful connections for today’s digital consumer with an extraordinary reach of 630M professionals, keeping the audiences engaged which is what matters most!

According to a recent data, Nativo’s leading advertising technology platform, with its 109MM monthly uniques on desktop and 173MM monthly uniques on mobile, Nativo rises above Sharethrough with its 96MM monthly uniques on desktop/147MM on mobile and TripleLift with its 91MM monthly uniques on desktop/168MM on mobile.

For context, Facebook garners 103MM monthly desktop uniques according to comScore data.

Let’s check some ad examples!

Nativo Ad Examples

Nativo Ad Example #1

Nativo Ad Example #2

Nativo Ad Example #3

Nativo Pros for Advertisers:

• Ease of setting up a campaign
• User-friendly interface platform
• Great digital performer in the Native space.
• Campaigns perform very well
• Customer service provides great insights and access to a dashboard.
• One of the better performers tested in the Native space.
• Programmatic capabilities in the native space that involve click throughs to actual articles, not landing pages.
• Nativo helps with content creation with assistance

Nativo Pros for Publishers:

• Genuine native advertising network
• Easy installation
• High quality and engaging inventory
• Unlike other ad networks, clicking the ad content won’t get redirected to another page.
• Multiple advertising options
• Contextual ads
• Multiple opportunities (Web, Mobile and App)
• Responsive inventory
• Real-time reporting system
• High rates
• Timely payments
• Best support

Nativo Cons for Advertisers:

• Difficulty in using different fonts and colors;
• Creative takes time.

Nativo Cons for publishers:

• It is currently serving content only in the US, UK, Canada and Australia.
• Publishers have to create a template page for Nativo integration. Being a publisher, you aren’t able to display other networks' ads on template pages.
• No referral program

Nativo Prices

The revenue share publishers would get is 50%.

Publishers get paid on request once they reach threshold payout and the earning depends on the campaign’s publishers run on their sites.

And we are aware that a minimum payout for UK and Australia publishers is $250.

You can choose Nativo Cost of customization:

• Minimal customization - integrate with 1-2 systems: $2,500
• Standard customization - integrate with 3-5 systems: $10,000
• Fully customized system - integrate with more than 5 systems: $25,000

Nativo - cost of data migration:

Most companies opt for data migration services from a vendor, which raises the cost of product ownership.

Data migration cost depends on the amount of data to be transferred, your current software, availability of migration tools, complexity of data and gaps between the existing system and the new system.

By involving a software services provider in data migration, Nativo will have to offer additional service, for which you may have to pay extra.

The cost of data migration also depends on how many records you want to migrate. Records can include number of customers, invoices, financial transactions, products, versions, etc. Here is a list you can use:

• 1,000 records: $500
• 10,000 records: $2,500
• 100,000 records: $10,000
• 1,000,000+ records: $25,000

It’s pretty hard to beat Nativo in the realm of pure native advertising which exemplifies branded content within the language of publishing streams.

All ads are made to match the individualistic feel of each publication, and the effort is to simplify the entire process. It relishes in the support of a range of reputed publishers, which reflects in its commitment towards quality.

Don’t forget to leave your personal experience with Nativo in our comments below!

TripleLift Review: Top 9 Best Native Advertising Platforms

TripleLift is a native advertising and technology company that helps brands tell engaging stories through the use of visual content.

TripleLift transforms images with web content into ads.

These units beat the conventional banner ads four times in terms of click-through rates. Since the ads are seen as part of the content and not the usual blinking banners, users actually share these images on social networking sites with the likes of Pinterest and Facebook.

TripleLift is currently fully RTB compatible and is hosting real-time auctions, syncing cookies with the exchanges, SSPs and data providers.

They also have live integrations into every major DSP including AppNexus, The Trade Desk, MediaMath, Turn and approximately a dozen other bidders.

Large scale brands like Microsoft have publicly announced their performance accessing TripleLift’s exchange.

Their new ‘Computer Vision’ technology offers a more flexible analysis of the brand’s image for sure, allowing greater flexibility on the agency side, accepting a more varied set of assets and we can render those assets more beautifully without doing things like cropping off human faces, cutting off text, respecting the image’s focal point and much more!

Their winning awards are showing their progress in working to make advertising better, useful and engaging for every content owner, advertiser and consumer by reinventing ad placement one medium at a time!

Let’s check some of their ads!

TripleLift Ad Examples

TripleLift Ad Example #1

TripleLift Ad Example #2

TripleLift Ad Example #3

TripleLift Pros

Their creative capabilities are top notch. Their ads blend seamlessly into all native environments. This is especially powerful for agencies looking to make a positive brand impact. Their reps are especially communicative and easy to work with and are proactive at suggesting optimizations.

TripleLift Cons

TripleLift’s dashboard could include more metrics and a more fluent UX to combine with their UI. Doesn’t have much unique audience insights in their dashboard as that could be very informative in helping to strategize and optimize existing campaigns!

TripleLift Prices

Perpetual license:
A common pricing model for on-premise applications, perpetual license requires a customer to pay an upfront sum to own the software or other intellectual property on-premises for a fixed term.

• Upfront cost involves the fee for installation, customization, integration with existing systems, besides perpetual license fee.
• Recurring cost is low in this pricing model and may include cost for updates, maintenance, upgrades, and patches. Some vendors do offer premium support services, which come for an extra price.

In order to calculate the cost of customization you can use the following estimates:

• Minimal customization - integrate with 1-2 systems: $2,500
• Standard customization - integrate with 3-5 systems: $10,000
• Fully customized system - integrate with more than 5 systems: $25,000

As a rule of thumb the cost of data migration depends on how many records you want to migrate. Records can include number of Customers, invoices, financial transactions, products, versions, etc. Here is a list you can use as a rule of thumb:

• 1,000 records: $500
• 10,000 records: $2,500
• 100,000 records: $10,000
• 1,000,000+ records: $25,000

Usually you can Start from $399 per month! In fact it’s not one of the cheapest compared to other Advertising network platforms and from a scale from 1 to 10 its rated 4!

MGID Review: Top 9 Best Native Advertising Platforms

MGID is not only a native advertising platform helping to acquire visitors, monetize websites, build new audiences, and grow traffic, but it’s so much more!

MGID Network is a global pioneer native advertising platform, providing tailored solutions for advertisers, affiliate marketers and webmasters in one integrated platform!

MGID was founded in 2008 with the creation of one of the first modern native advertising technologies and today, it’s one of the most innovative Native Advertising Platforms listed also in the Native advertisers awards in 2016.

MGID is one of Google Adsense top competitors and the MGID has the likes of propellerads and bidvertiser as their own competitors!

Their native advertising features paid ads, organically fitted into the design and form of a website making the top of the user experience.

These ad units are usually marked as “Sponsored content”, “Recommended by”, etc.

These Native ads are always represented as an organic flow of information and generate a higher CTR. This is also because MGID widgets don’t look like old banner ads, they are seen as a cure for “banner blindness” allowing a strong and high user engagement.

MGID has the following options:

• GEO: country + more specific regions
• Browser: for now, there are 11 options available
• Browser language
• Devices and OS: you can choose from Desktop, Mobile and/or Tablet traffic and the respective OS + OS version.

And much more!

MGID’s traffic is also very suitable for mobile advertising since approximately 70% of its traffic is coming from mobile!

Take a quick peek:

and...

Also, 57% of the visitors are men and the other 43% are women. The average age ranges from 18 to 54 years old, with 25-34 being the biggest segment.

MGID is “the native advertising platform” helping you deliver the right message to your audience and thereby making your brand more engaging.

MGID has been doing business for a very long time and some of the users that have been using this platform, have got a 194% increase in page views in a month’s time!

MGID is not only known for delivering high-quality traffic from the US that engages with your site, but they will also work with you and help you optimize campaigns for better results without leaving you lost on your own.

The gadget which frames the center point of the task for the advertisement arrangement is effortlessly open, downloadable and usable.

All in all, MGID survey, rates, general frameworks that promotion organizes is a decent method to adapt your site or websites.

When we talk about native advertising, ads are king! And guess what, MGID can manage every aspect of your native advertising!

Let’s see some of their ads!

MGID Ads Examples

MGID Ad Example #1

MGID Ad Example #2

MGID Ad Example #3

MGID Pros

• They have some really high-quality publishers on their platform
• Very simple UI that works.
• A very lenient platform for new advertisers
• Amazing ad visual engaging users
• 70% mobile users traffic
• tailored solutions for advertisers, affiliate marketers and webmasters in one integrated platform
• MGID will help you optimize campaigns for better results without leaving you lost on your own.

MGID Cons

• The increment in Bounce Rate: The activity distribution process expands the skip rate on your site bringing down the client commitment on your site.
• MGID Earning Potential takes time and you need to test a lot!

MGID Prices

• Minimum Deposit: 100$
• Payment Methods: PayPal, Bank transfer, WebMoney

be sure to have initial capital to get the needed golden info on what will be working! Native advertising isn’t cheap!

So, as we stated, the minimum deposit required to launch a campaign is $100 and it can be deposited via WebMoney WMZ or WMR, PayPal or Credit Card.

We surely recommend you make sure your account has at least $500 at start, guaranteeing you to get a totally dedicated Account Manager.

By getting an Account Manager will ease your way through working with someone who’s experienced in the native advertising realm getting you an excellent start, avoiding little failures you weren’t aware of.

Moreover, you’ll get helped with your affiliate banners for free!

Yet but not least, your Account Manager can help you go for campaign optimization based on your actual performance.

MGID’s Account Managers can adjust bids to ensure optimal budget usage and give you some awesome advice.

Don’t forget to leave your personal experience with MGID in our comments below!

Taboola Review: Top 9 Best Native Advertising Platforms

Taboola is the world’s largest discovery platform today and it has also been proven to be effective across the buyer journey from increasing awareness to driving online purchases!

Taboola, with their exclusive partnerships with many of the world’s top publishers, they serve 360 billion content recommendations to over one billion people across the web each month!

With Taboola, Whenever you’re launching a campaign, or publishing an article, their algorithm will straight analyze your content and extract a huge number of “signals” that will help that algorithm match it to that most likely audience, willing to engage and take action with what you are delivering.

This algorithm mainly predicts the best matches across Taboola’s publisher network, and it begins recommending your content while gathering results at the same time!

And, of course, we all know that time brings higher results!

In fact, their algorithm keeps on learning through time, based on people’s:

• Reading preferences,
• Browsing history,
• Device,
• Location,
• Time of day

and so much more, increasing a more “accurate prediction” of those audiences that would most likely engage with your content!

Probably you’ve never realized it, but If you pay attention, you might have seen their feed recommendations on sites like Bild, Bloomberg, NBC News, Le Figaro, MSN, The Independent and The Weather Channel!

Let's check some of their ads!

Taboola Ads Examples

Taboola Ad Example #1

Taboola Ad Example #2

Taboola Ad Example #3

Taboola Ad Example #4

Taboola Pros For Advertisers

• Large Reach and Volume
• Cost-effective compared to Google and Facebook
• Successful campaigns run for months or even years
• Amazing Native Ads we’ve overviewed with their case studies in our section above!

Taboola Pros For Publishers

• Actionable Editorial Insights: Taboola’s Newsroom empowers editorial and audience teams to enhance content with actionable data insights, A/B testing and alerts.
• Optimized Paid Acquisition: Acquire audiences at positive ROI, keep them longer on your site, and track revenue per visit.
• Audience Exchange: Drive quality traffic to your website by exchanging traffic with partner and third-party sites;
• Engage Users and keep them coming back to you by maximizing time on site, pages per session and user satisfaction;
• Recirculation: Optimize for your desired post-click behavior, from video views to sign-ups.
• Organic Video Growth: Embed your own video player, including ads and analytics.
• Personalization: Personalize the user experience, optimizing for each visitor and situation.
• Sponsored Content: Monetize with the largest sponsored content marketplace in the industry.
• Sponsored Video: Achieve market-leading monetization with seamless, non-intrusive, in-feed video experiences.

Taboola Cons For Advertisers

• Taboola’s UI is not well organized
• API limited compared to backstage UI
• Data delays
• Requires for a lot of testing
• No free trial

Taboola Cons For Publishers

• Taboola’s UI is not well organized
• API limited compared to backstage UI
• No free trial

Taboola Prices

The cost of your campaign in Taboola depends on your entire setup including creatives, targeting, and budgeting.

An amazing thing is that you will only pay when people click on your ads and when people reach your advertiser's website.

For a self-service option, you can actually start a campaign at $10 per day.

Taboola’s minimum budget for a campaign, with all the setups possible, would be around $100 and the minimum CPC is $0.01.

Most advertisers bid around $0.5 to $1.50 depending on the niche but interactive or video content usually needs a lower CPC compared to credit card offers.

In order to give Taboola a shot to success, expect to use a test budget of at least $500

With their impressive massive scale, unique content consumption data and world-class AI technology, they’ve helped and are helping thousands of advertisers and publishers reach their audiences with compelling native ads and in a “brand-safe” environment!

When consumers see your content or product in a discovery mode, they are most open to discovering something new and interesting without feeling they’ve been bothered with unrequested content!

If you want to know more about Taboola, read our full Taboola Review.

Revcontent: Top Native Advertising Platforms

Revcontent is a native advertising platform, allowing publishers a way to monetize their site and advertisers a way to drive traffic.

They build value for publishing partners and advertising clients by providing world-class service and industry leading technology, in-turn generating value for the team and company.

With 250B+ recommendations per month, 97% of U.S Households, 3.0% average CTR their reach will be your chances of reach!

They were founded on the belief that the world's leading publishers needed to monetize their audience by providing users with a way to discover news, innovative thoughts and useful products that are interesting and relevant to their everyday lives.

They believe “content recommendation is broken and ready to implode in a bad way”.

Stating that the user drives everything online, and in these past few years of “content recommendation”, it has been a race to the bottom, ditching the user in the process.

How are they fixing “Content Recommendation”?

Simply through:

• User Experience and Engagement
• Quality traffic and targeting
• Increased revenue

In fact, they're working to solve this user problem at the core of their industry by building a powerful product backed by technology that truly gives the user what they’ve promised at the beginning of this space - relevant, valuable content.

Let’s check some of their ads!

Revcontent Ad Examples

Revcontent Ad Example #1

Revcontent Ad Example #2

Revcontent Ad Example #3

Revcontent Pros for Advertisers

• Provides decent traffic sources;
• They make it easy for you to publish new campaigns;
• They have a pretty relaxed approval process;
• Revcontent ad network performance;
• Easy to use and navigate through;
• Target audiences by language, location, device;
• More granular targeting;
• Add content;
• Scales faster;
• Reaches 97% of united states households;
• Real-time data!

Revcontent Pros for Publishers

• You would get completely responsive widgets that could adapt to any screen size without clutters
• Brand protection and by checking the ‘X’ at the right corner of the ad, it is possible to remove any inappropriate content!
• It offers high RPMS to its clients in the range of $3 to $40.
• Highly customizable widgets
• high native feel of ads to users so that users don’t feel it is an ad
• Their Ads improve customer turnover ratio and native advertisements are offered in different formats such as XML, API or JSON on par with the client’s desire.
• Real-time performance metrics based on device type, website section, and content performance.
• 50% return on Investments to its advertisers.
• Improves the bounce rate and page view time of the website.
• Social algorithms, proprietary to Revcontent would circulate the most engaging content of its clients based on key metrics, thus enhancing website page views.
• Their performance is 150% more than its rivals in revenue generation, user engagement and returns on investment.

Revcontent Cons for Advertisers

• Could use more clever Ads
• Limited with a minimum daily budget of $100 (It would be great if that was flexible)
• You can’t add more than one piece of content at a time.

Revcontent Cons for Publishers

• Some restrictions to its publishers and advertisers
• Rejects most of the applications for quality purposes.
• Smaller websites and blogs are usually not approved by the network and in order to fit the site’s needs you need to have high traffic.
• Some users feel Revcontent ads are a little intrusive.

Revcontent Prices

Usually, Revcontent earnings report an average RPM of $0.44 (RevContent CPM rate).

Now the RPM used to be almost 2-3 times more than it used to be in fact, some publishers have tested Taboola, Content.ads and Revcontent, finding that Revcontent is actually competitive in terms of revenue generation.

Revcontent pays his publishers on a net 30 basis, assuring returns ranging from $3 to $5 to its clients.

It is possible to withdraw earnings after every 30 days, but it’s important to have a minimum threshold of $50 before taking the payment.

Revcontent pay-out methods:

• PayPal
• Check

But, for sure, it’s a fact that Revcontent is a legit ad network working with thousands of premium publishers worldwide!

Viewers are mainly tired of traditional forms of advertisements that pop-up every time a website is opened and Revcontent is scoring with their online advertisements by being less intrusive, more engaging and the rise of native ad networks are getting more and more used by industries each year!

Don’t forget to leave your personal experience with Revcontent in our comments below!

AdNow: Top Native Advertising Platforms

AdNow is a profitable and targeted advertising network helping advertisers who want to generate a lot of traffic to their business sites through interesting article recommendations with ads strategically placed as widgets on the publisher’s blog sites that look like original content with related post models.

And publishers can benefit from sponsored content every click and view advertiser content on their website!

Their advertising service has been used by millions of webmasters, making really good profits from the platform, having 114 countries benefit from it!

AdNow was founded in 2014 by a Big Data digital marketing team with more than 10 years of experience, and is very popular for their native content ads!

Not only providing PPC and CPM, but also by their unique ads which are in the form of widgets, displayed as part of the content that is related content, banners and hybrid ads!

Hybrid ads are those ad formats combining an ad with other interesting site content to increase user engagement, and we know that user engagement, today, is a necessary part to increase your brand awareness!

AdNow’s big strength is having the skills to make you earn:

• Global Reach
• Precise Targeting
• High Traffic with Native Ads
• User Engagement Content Promotion
• Monetize your Website
• Sell traffic
• Generate high income from all!

Like the other advertising platforms, AdNow ads are available for several devices with various screen sizes such as mobile, tablet and also desktop.

Let’s check some of their ads!

AdNow Ad Examples

AdNow Ad Example #1

AdNow Ad Example #2

AdNow Ad Example #3

AdNow Pros for Advertisers

• The support system is helpful and faster
• Non-English sites also get approved
• Works well with all the platforms
• Their exclusive database of IP ranges from 500+ carries in 100+ countries is crucial for your success.
• Advanced Targeting Options:
• Geo Targeting
• Career Targeting

AdNow Pros for Publishers

• AdNow allows non-English websites to join
• Have weekly payments,
• Competitive rates,
• Works with other ad networks safely including Adsense, Propeller Ads, and Adtomatik,
• Real-time reporting system,
• If your website gets rejected, you can always apply again after fixing the recommended issues.

AdNow Cons for Advertisers

• CPC is slightly slow for the non-English sites

AdNow Cons for Publishers

• It is not possible to filter irrelevant or inappropriate ads directly.
• You have to contact support every time you are served irrelevant or inappropriate ads.

AdNow Prices for advertisers

AdNow CPC works excellently in specialized sites. You can get about $4 from tier 1 countries like the United States.

• Minimum deposit: $ 30
• CPC: from $ 0.01

AdNow Prices for Publishers

Minimum Payout Threshold: Paypal, ePayments, Web-money ($20), Bank/Wire ($200)

AdNow calculates your earnings on the basis of impressions. You get paid on a weekly or Net 7 basis.

Payment methods available are: PayPal, Bank Wire Transfer, ePayments, Web-money.

The prices are slightly higher for the sites that have Canada, US, European and UK traffic. You should place the widget below content.

So, it’s time for you to start monetizing your website with AdNow widget ads and maybe their referral program too,  if you haven’t yet!

AdNow is an excellent choice as it works well for the various legit sites.

If you want to know more about AdNow, read our full AdNow Review

Don’t forget to leave your personal experience with AdNow in our comments below!

AdsKeeper Review: Top 9 Best Native Advertising Platforms

AdsKeeper, like these other native advertising platforms, helps publishers monetize their ad inventory by displaying original content recommendations in the sidebar, meanwhile it helps advertisers to acquire new audiences that perfectly match offers through many features we’ll see in just a sec!

AdsKeeper, as being a native advertising network, focuses on delivering the best results to both publishers and advertisers also thanks to their AdsKeeper’s AI (Artificial Intelligence!

In fact, AdsKeeper AI, tracks the behavioral pattern of visitors on different websites, serving best advertisements, increasing users engagement!

AdsKeeper’s ads are of a high quality and they can also be easily customized! Not only do they offer various customization options, helping publishers to customize their native ads as per their websites, but they also offer various types of native ads widgets that you can place on various sections of your website!

Founded in 2013, AdsKeeper is a fast-growing ad recommendation platform that adjusts native ads to the needs of direct advertisers, media agencies and affiliates. Being partners with over 3,000 publishers, AdsKeeper helps advertisers acquire engaged audiences through personalized content recommendations.

AdsKeeper’s mission is to equip marketers with breakthrough advertising technologies that drive performance and revenue growth, keeping digital consumers’ best interests in mind.

In 2018, AdsKeeper expanded its inventory and hit the mark of 5 billion ad recommendations daily!

Let’s check their ads!

AdsKeeper Ad Examples

AdsKeeper Ad Example #1

AdsKeeper Ad Example #2

AdsKeeper Pros for Advertisers

• User-Friendly Dashboard System easy to use;
• Wide Targeting Options;
• Real Time Statistics;
• Selective Bidding;
• Retargeting;
• Set of Macros;
• Stats Reporting System of your ads, earnings and website traffic.

To not even mention their two options for campaigns you can set to create:

1. Self-served campaigns;
2. Fully managed campaigns.

Self-served campaigns

• Enjoy an easy-to-navigate platform to run and adjust your campaigns.
• Intuitive Dashboard to setup and optimize campaigns.
• Traffic Insights into volumes available.
• Bid Recommendation Engine.
• Wide targeting options.

Fully managed campaigns

• AdsKeeper will take care of your campaign, hitting your KPIs & budget goals.
• Campaign & tracking setup.
• In-house ad creation.
• Campaigns optimization.
• Creation of unique funnels for your offers.

AdsKeeper Pros for Publishers

• Decent CPM rates for Tier-1
• Great customer support provided via Skype
• Referral program allows earning 5% of publisher’s lifetime commission!

So, as a publisher, you are required to install widgets in the main location of your site for maximum clickthrough.

AdsKeeper different types of native ads widgets:

• Under Article Widget
• Header Widget
• Sidebar Widget
• Exit Pop-Up
• Media Widget

AdsKeeper Cons for Advertisers

• Support is slow;
• A lot of testing before earning BIG

AdsKeeper Cons for Publishers

• NET30 based payments
• GEO they can offer you is limited
• You can get banned if you don’t respect their terms of service!

AdsKeeper Prices

The minimum amount of money you can withdraw is $50 however, there are networks that set their minimum payouts at $5.

AdsKeeper makes payments to publishers once per month, on Net30 system terms.

The preferred payment option: PayPal, Bank Wire Transfer, Web-money, or ePayments.

For sure, AdsKeeper is known to make timely payouts to its publishers without any troubles or delays and it is an excellent choice for advertisers as it works well for the various legit sites.

AdsKeeper has recently introduced a referral program for its publishers too. To activate this function, you have to turn to your personal account manager, then use dashboard and get a referral link to share with other publishers. Publishers will get a commission fee, 5% of your referrals’ revenue!

Don’t forget to leave your personal experience with AdsKeeper in our comments below!

Outbrain Review: Top Best Native Advertising Platforms

Why is Outbrain so extraordinary for advertisers and publishers?

That’s right!

Not only Outbrain reached a 50% higher time on site vs search, but they also have a 20% conversion rate of Outbrain users clicking on the App store link, without talking about their 25x more monthly downloads per month!

If you’re looking to raise traffic by acquiring data and tips or know how to manage, control and monetize your content on the open web, you’re in the right place!

So, let’s discover more with Outbrain!

With their world’s most premium publishers, they’ve reached 190 billion recommendations to over 561 million people worldwide!

Outbrain is a web advertising platform that displays boxes of links to pages within websites. Their company is built on innovation, leadership and success!

With their display’s links to the sites' pages, in addition to sponsored content, they generate revenue from the latter!

So, if you are an advertiser or a publisher, you’ve landed in the right spot!

You’ve probably never realized it, but if you pay attention, you might have seen their feed recommendations on sites like CNN, Fox News, ABC News,Time, PC and many others!

Let’s check some of their ads!

Outbrain Ad Examples

Outbrain Ad Example #1

Outbrain Ad Example #2

Outbrain Ad Example #3

If you’ve noticed, these sections of ads are specifically dedicated to those users who are interested on a certain page they’re on and, by falling in that specific section or by the searches they’ve made, they could notice interesting ads set by Outbrain’s “Recommended from the Web” or with a “related content”!

Outbrain Pros for Advertisers

• Promoting your Brand by Building Awareness
• Large Reach and Volume
• Drive performance goals
• Cost-effective compared to Google and Facebook
• Amazing Native Ads
• Access to CNN, Time, ESPN and more
• Simple to use
• Multiple conversion pixel events

Outbrain is very strict when it comes to approving “advertiser creatives” , so make sure you review their guidelines for advertisers before launching a campaign!

Outbrain Pros for Publishers

• Promoting your Brand by Building Awareness
• Large Reach and Volume
• Drive performance goals
• Solutions: Video, Smartfeed, optimization engine and native Ad server
• Cost-effective compared to Google and Facebook
• Amazing Native Ads
• Simple to use

Outbrain’s solutions for publishers are the following:

• Video: engage your audience & drive awareness with high-impact native video
• Smartfeed: Editorial, video and sponsored content in one personalized feed discovery
• Optimization engine: Dynamically create and test continuously optimizing for engagement
• Native Ad Server: Flight content across your owned & operated channels plus 35 and more social, native & mobile networks

Outbrain Cons for Advertisers

• No self-serve Whitelist
• Hard to get approved in the beginning
• May need account management assistance for high volume

Outbrain Cons for Publishers

• In order to become an Outbrain publisher, you need to contact the engage support team and see if you fit their standards
• Usually they require your website having over a 50k monthly views

Outbrain Prices

The minimum budget for a campaign is $10 a day or $300 a month and the minimum CPC (cost per click) is $0.03.

Depending on your industry expect to start your CPC around $0.10 to $1.50!

Keep in mind that, in the real world, a good testing budget range would be from $500 to $2.000 to find publisher sections that result in conversion.

If you want to know more about Outbrain, read our full Outbrain Review.

Don’t forget to leave your personal experience with Outbrain in our comments below!

RUNative Review: Top 9 Best Native Advertising Platforms

RUNative is well known as a self-service platform which is rapidly developing in the native advertising domain.

With their in-house engineered technology of targeting, unique self-service organization and real-time statistics, this network could help you to monetize mainstream traffic and boost your revenue up to 100%.

You’ve heard that right!

Unlike competitor native ad networks, RUNative is more focused on the high-quality traffic and offers which benefit both the advertisers and publishers!

This makes them an ideal ad network for affiliate marketers, finding rich and untapped traffic sources and sympathetic publishers for their offers.

Today, things are changing rapidly and it’s always harder in looking for an ad platform to really trust and achieve real-world results.

In fact, Push and native ad formats have become increasingly popular among affiliates in the last years because they’re an extremely effective way to funnel high quality and converting traffic to your offers!

This is because, as you might know, push Advertising delivers ads to users’ desktop or mobile devices from offering a non-intrusive, user-friendly and highly engaging way - resembling usual push notifications - for advertisers to reconnect and expand their audiences.

Let’s check some of their ad types!

RUNative Ad Types are:

Native Ads

Push Notification

Banner Ads

Their latest addition to the inventory is the Standard Banners.

They ‘re matching these proven ad formats to their premium inventory converting publishers for Gaming, Dating and Sweeps.

Standard Banners are provided with 100% fill rate and worldwide coverage for all the most popular formats: 250×150, 300×250, 300×100, 315×300, 728×90, 900×250.

They’ve got many features that other native ad networks don’t have:

• Upload unlimited creatives to your campaigns
• Select a frequency cap for each one.
• Adjust bids for individual ads at the ad spot level, giving advertisers full transparency and control over their ad spend.

RUNative Pros for Advertisers

• Excellent traffic quality.
• Fully self-service platform allowing you to run the show meanwhile the data-driven AI does the thinking for you backstage.
• All RUNative innovations are designed and engineered in-house.
• Anti-fraud systems.
• Big volume, especially for a range of GEOs.
• Retargeting users.
• Professional and timely support.
• User-friendly reporting system.
• Options for optimization.
• Options to deposit accounts.

RUNative Pros for Publishers

• Promoting your Brand by Building Awareness
• Large Reach and Volume
• Drive performance goals
• Amazing Native Ads
• User-Friendly Interface
• Weekly pay out
• In-House Developed Technology
• Dedicated Account Manager

RUNative Cons for Advertisers

• No in-built tracking tool maker.
• Be aware of checking the policies on publisher ads and read carefully the guidelines
• Check “flag” in your campaign settings to ensure your banners are not limiting your traffic sources.

RUNative Cons for Publishers

• No in-built tracking tool maker.
• Be aware of checking the policies on publisher ads and read carefully the guidelines
• Check “flag” in your campaign settings to ensure your banners are not limiting your traffic sources.

RUNative Prices for advertisers

Max CPC is $0.08 for the maximum bid that an advertiser will pay for each spot.

The daily budget is set at $30 spread throughout the day.

You also have the ability to target specific devices by their original Retail Price Range from the day they were released but this would be more expensive, so If you’d like to target as per example the iPhone X model, you should have to set a model price range from 800€ to 1200€.

Be aware that a high bid with a low budget or a wide targeting may result in overspends due to the nature of the push format!

Depending on your budget, you may want to start with less than $30 a day and after the initial campaign period, scale up your ad spend to $100 a day after you’ve optimized your campaign based on the performance data you achieved.

When you monetize your traffic with RUNative you can get paid in 4 different ways:

• PayPal,
• Paxum,
• ePayments,
• Wire transfer.

They pay weekly & monthly after earning and accumulating from about $300 to $500.

RUNative Prices for Publishers

When you monetize your traffic with RUNative you can get paid in 4 different ways:

• PayPal,
• Paxum,
• ePayments,
• Wire transfer.

As we’ve previously stated, they pay weekly!

Ask for more information and get their pricing model here!

RUNative, surly works with high-quality publishers which adds engaging content.

Don’t forget to leave your personal experience with RUNative in our comments below!

We hope we fully satisfied all your doubts and get ready to start with the right network advertising platform that perfectly fits your needs!

Best Native Advertising Platforms conclusions

As we arrived at our conclusion, we hope our our 9 best native advertising platforms you must know about, fully cleared all your doubts and get you started with the right native advertising platform that truly fits your needs!

Don’t waste more time and get ready to target your audience through Native Ads, generate Leads, drive more website traffic, build that brand awareness you’ve been looking for and increase your engagement more than ever!

And once you’re done, check how to Optimize your landing page for your Native Ads campaigns, and apply it to your strategy!

Still wondering What is Native Advertising? Don’t worry, we got you covered!

With a better understanding of native advertising you’ll be unstoppable!

Ready to achieve those goals you’ve been setting?