Fraud Protection

Welcome to lemonads Blog! this section contains information about Fraud Protection. Ad fraud is the practice of deliberately delivering ad impressions that the real person cannot see. We are constantly searching and learning all the new threads and providing content on how to pretect your advertising efforts. We want to make sure that the traffic our advertisers are receiving is legitimate, and that our publisher’s ad spend money doesn’t go unseen.

Pixalate Blocking Review: Fraud Prevention and Invalid Traffic Prevention for Your Campaign
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Pixalate Blocking Review: Fraud Prevention and Invalid Traffic Prevention for Your Campaign

Pixalate is credited for being one of the first platforms to develop a comprehensive system designed to...

17 Feb 2021 - 7 min read
Fraud Detection Software Review: FraudShield by 24 Metrics
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Fraud Detection Software Review: FraudShield by 24 Metrics

Building and launching a successful campaign around your Affiliate Program takes a lot of hard work...

18 Nov 2020 - 6 min read
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RiskIQ Review: Comprehensive Ad Fraud Protection for Digital Marketing
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RiskIQ Review: Comprehensive Ad Fraud Protection for Digital Marketing

The digital marketing industry is projected to generate more than 980 billion US dollars by 2025. Affiliate...

28 Oct 2020 - 7 min read
5 Best Ad Fraud Detection and Prevention Tools for Digital Advertising (Update 2021)
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5 Best Ad Fraud Detection and Prevention Tools for Digital Advertising (Update 2021)

Over the last few decades, governments and private companies alike have shifted from paper records to a...

28 Sep 2020 - 7 min read
Fraud Detection for the Affiliate Industry: Fraud Defense by InMobi Review
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Fraud Detection for the Affiliate Industry: Fraud Defense by InMobi Review

Affiliate marketing and online advertising as a whole help generate billions of dollars in revenue, but the...

09 Sep 2020 - 7 min read
Forensiq Review : Top Fraud Detection Tool Reviews
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Forensiq Review : Top Fraud Detection Tool Reviews

Advertisers, publishers, and networks face a huge number of hurdles in the affiliate marketing ecosystem....

26 Aug 2020 - 7 min read
How to Reduce Traffic Fraud and Increase the Profitability of Your Advertising Campaign
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How to Reduce Traffic Fraud and Increase the Profitability of Your Advertising Campaign

Fraudulent traffic cost advertisers a whopping 42 billion US dollars in 2019 and that number can increase to...

12 Aug 2020 - 6 min read
Ad Fraud Monitoring and Prevention Tools: FraudScore Review
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Ad Fraud Monitoring and Prevention Tools: FraudScore Review

The issue of ad fraud has received a lot of attention over the last few years and for good reasons. As a...

15 Jul 2020 - 6 min read

Ad fraud is a major issue that affects advertisers, networks, and other stakeholders in all corners of the world. If left unchecked, this issue can result in hundreds of billions in yearly losses and permanently cripple the digital advertising industry.

At lemonads, we take very seriously the impact of fraudulent advertisement and we are constantly searching for solutions to detect and tackle this thread that advertisers encounter daily. The digital environment is the largest segment of the Advertising market. For a large number of Advertisers, the channel is one of the most important ways of communicating with users. Ad fraud is the practice of deliberately delivering ad impressions that the real person cannot see. Most ad fraud is generated by bots, software designed to perform automated, repetitive tasks online. We want to make sure that the traffic our advertisers are receiving is legitimate, and that our publisher's ad spend money doesn't go unseen. That's why we are committed to providing the latest information so both our advertisers and our publishers can safely perform.

This section of our blog is aimed to provide you with the most valuable information to prevent and protect your advertising efforts so you can deliver your ads to the intended audience. Within our articles, you will find types of ad fraud, a deeper dive into bots and botnets, methods for identifying and fighting ad fraud, and the steps you can take to protect yourself. We are also reviewing ad fraud monitoring and prevention tools, to help you make your decisions in a more informed way.