Instapage Review 2021: Create Landing Pages That Boost Conversions!

Our Instapage Review is a tailor-made article to deliver the best information you could ever find on Instapage and see if they are the right landing page builder for your online marketing and campaigns’ promotion!

When it comes to promoting yourself in such a crowded place such as on the internet, it has become more difficult than ever to stand up through competition, and the only way to make it possible is by knowing how to promote our business in an efficient way as for our landing pages!

Having a landing page is a must in 2021! It’s that page on your site that is designed to convert visitors into leads that will make the difference for your business.

In fact, it is different from other pages on your website in which your form will allow you to capture a visitor's information in exchange for the desired offer and that is where the show will begin!

Professional landing pages have been used to promote businesses in the online marketing field for a long time and they surely are more effective than ever, but you must choose the right landing page builder tool that could truly help you succeed in achieving your goals.

So, let’s delve deeper in knowing more about Instapage to see how effective they are and how they can easily help you build strategic landing pages converting more than ever with:

• Instapage Review Company
• Instapage Review Features
• Instapage Review Targeted Solutions
• Instapage Review Pros & Cons
• Instapage Review Pricing Plans
• Instapage Review Conclusions

Instapage Review Company

Instapage is a revolutionary landing page builder giving an extra magic touch to their service, helping you build landing pages that look creatively professional for your online marketing and promotion campaigns in such an easy way by offering outstanding features!

Instapage lets you create a personalized post-click experience in minutes. It’s a better alternative to attract your client and it’s much better than regular advertising, but one of the most peculiar characteristics is that they offer the largest integration ecosystem!

Instapage’s landing page builder platform integrates with all of your favorite tools & services, helping you to market faster, lowering CPC Costs, increasing conversions and advertising ROI!

So, let’s check each category and see which tool & service integrates with Instapage you could be interested in!

Advertising

Analytics

Call Tracking

CRM

E-commerce

Email Marketing

Exit Intent & Pop-ups

Live Chat

Marketing Automation

Other

And Webinar

Instapage makes it fairly simple and straightforward to manage your online marketing campaigns.

You can respond to the progress of your campaigns ads and when they progress, and if you need to change an existing landing page, just go ahead and do it!

You can add contributors and collaborators to help your entire team get a bigger picture and work together towards the promotion of your landing pages, organize your related landing pages into grouped campaigns and watch your leads grow in real-time, right from your Instapage dashboard!

So, let’s check Instapage’s features to really understand what we’re talking about!

Instapage Review Features

Instapage offers amazing features that can help you create amazing and strategic landing pages such as A/B Testing, multiple campaign management, easy page building, and so much more, so, let's delve deeper and discover them all built to increase your conversions!

Instapage Landing Page Builder

You can employ a fully customizable builder to create stunning, conversion-friendly landing pages with contextual element editing, over 5,000 fonts and 33 million images to work with, the Instapage landing page builder takes the struggles out of producing on-brand, conversion-friendly landing pages.

Template Layouts Based on Industry & Use Case

No matter what kind of campaign you’re creating, Instapage’s 200+ fully customizable and optimized templates are designed to increase your conversions.

Image Asset Manager

Add and edit your own photos in the Instapage landing page design tool to further personalize your promotion or offer. Instapage updated image editing features to include:

• Easy folder organization allows you to arrange and locate images within vast image collections
• Scroll through hundreds of photos in seconds
• Click images to upload

AMP Landing Pages

You can build mobile pages that load instantaneously by creating a better browsing experience and drive more conversions with Google AMP-powered landing pages.

Instapage has the only builder that allows you to create and A/B test landing pages using the AMP framework, no developer required.

Instablocks® & Global Blocks

Quickly build hundreds of personalized landing pages by using individual page blocks that you can customize, save and reuse all by choosing from a selection of pre-designed block templates such as headers, footers, testimonials and so much more or create your own custom blocks from scratch. For managing and updating global templates in a single click, check out Global Blocks, part of our Enterprise plan.

Alignment, Grouping & Distribution

Instapage allows you to easily group elements, align elements or groups of elements and distribute them as needed, for pixel-perfect landing pages.

Plus you can Edge Measurement and Custom Fonts by Google & Typekit and with their Axis Lock you can “lock” an element or group of elements so that they only move within the horizontal or vertical axis for exact alignment.

Widgets

Effortlessly add layers of functionality to your landing pages with widgets.

Overwrite Protection

Improve productivity and streamline workflow by preventing users from overwriting each other’s work.

Form Builder

With Instapage you can add customizable forms with multiple fields, drop-down lists, or radio buttons in just a few clicks.

Lead Notifications, Direct Lead Bypass & Lead Backups

Receive an email and dashboard notification when you generate new leads and with Direct Lead Bypass Instapage servers and send leads directly into your CRM or marketing automation platforms. Visitor data will never be collected or stored by Instapage.

And, finally, with their Lead Backups, you can backup automatically your leads for download or import into other tools!

Lead Routing

Connect forms to as many integrations as you’d like to route leads to multiple tools.

Customizable Confirmation Messages & Thank You & Confirmation Pages

Customize the confirmation message that appears when visitors complete your form and let your newest subscribers know you appreciate their interest after they have submitted their information in your opt-in form with an on-brand thank you page!

Digital Asset Delivery

Set up an automatic digital asset delivery system: with a few clicks you can ensure that when your lead opts-in for the offer, it’s made available for them with an immediate download.

True Server-side A/B Split Testing

Optimize your landing pages for conversions with A/B testing capabilities on both our standard landing pages and AMP pages.

Track visitor behavior, test variations with new elements, layouts, and/or designs and increase your conversion rates.

Heatmaps

Heatmaps provide detailed insights on how your visitors interact with your landing pages. This better informs you on what page elements to A/B test!

Activate your heat made mode to “on”!

Check the mouse movement of your visitors to see what attracts them most!

And “scroll depth” to check further details!

Conversion Analytics

Directly integrate with Google AdWords and Analytics for easier attribution and make real-time cost-per-visitor and cost-per-lead metrics visible right in the Instapage platform. Then, pass lead metadata down to your CRM or marketing automation system!

Drop-In Pixel Tracking

Use drop-in pixel tracking to track external conversions or for retargeting visitors who don’t convert on your landing page.

Go to conversion goals:

And the trick is done!

Page Grouping for Campaign Management

Instapage has simplified campaign management. PPC marketers can quickly build ad groups for their different ad channels, products, features and demographics.

Real Time Reports

Get real-time data, over any time period, across all your devices at any time.

AdMap® & Postclick Score®

Visualize your advertising campaigns and connect unique post-click experiences to every ad. Increase conversions with 1:1 ad-to-page personalization!

And after you import your ad campaigns with AdMap®, generate your Postclick Score® and track your progress towards achieving 1:1 ad-to-page personalization.

Dynamic Text Replacement

Quickly improve PPC performance by matching copy to your visitor’s search.

Publishing to Unlimited Domains

Unlike other landing page platforms, Instapage allows you to publish pages to as many unique domains as you or your client’s need.

SSL Certificates & GDPR Compliance

Verify that all interactions are secure and encrypted so visitors willingly enter their information knowing that their privacy will not be compromised!

Instapage complies with the GDPR data privacy and security standards.

They’ve updated their “Privacy Policy” and “Terms of Service”, giving EU customers more control over their data.

Instapage has many other features, but the ones we’ve just overviewed are the top ones.

Let’s get more out of their targeted solutions!

Instapage Review Targeted Solutions

Instapage helps you solve any issue with their prompt solutions you can select, helping to guide you in succeeding!

Let’s check them out and discover which issue you might be incurring to get the trick done with Instapage’s solutions!

Solutions for Google Ad Campaigns

It’s all about converting with more clicks, but how? Simply by:

• Raising Quality scores: Easily build fast-loading landing pages that increase your Quality Score.
• Improving Conversions: Drive more, better quality conversions with a relevant landing page for every keyword.
• Reducing CPA: Spend less money generating more conversions and grow your business with our tools.

And by making every search ad followed by a unique post-click experience through:

• Quickly create conversion-optimized post-click experiences without a developer.
• Google and Bing reward relevant landing page experiences with better ad rankings and lower cost-per-clicks.
• Increase conversions and lower the cost-per-acquisition with message-matched landing pages for every ad and audience.

Solutions for Facebook Ad Campaigns

31% of marketers are losing leads because they’re sending traffic to their homepage or another Facebook page, so, let’s see how Instapage can help you with their landing page builder tool increasing your Facebook conversions through:

• Scale your campaigns: Create, iterate, and update post-click pages in minutes with Global Blocks.
• Optimize for conversions: Run A/B and multivariate tests to improve page performance and refine your message.
• Reduce acquisition cost: Increase conversions and decrease CPA with a relevant landing page for every keyword.

Solutions for Retargeting Campaigns

Retargeting can increase conversion rates by 147% and a post-click automation solution can increase that even further! Instapage can show you how they would help you through:

• Optimize performance: Easily build fast-loading landing pages that increase your Quality Score.
• Create contextual campaigns: Drive more, better quality conversions with a relevant landing page for every keyword.
• Lower CPA: Spend less money generating more conversions and grow your business with our tools.

Solutions for For All Display Campaigns

Instapage knows that if a person’s attention has been captured by a display ad, there’s a 30% chance they’ll click on the ad and they surely don’t want you to miss that chance to convert those clicks by sending visitors to a generic home page!

How will they help you? Simple:

• Optimized performance: Easily build fast-loading post-click landing pages that increase your Quality Score.
• More post-click experiences: Drive more, better quality conversions with a relevant page experience for every keyword.
• Lower CPA: Grow your business by generating more conversions with less ad spend.

Solutions for Ecommerce sales

Instapage can help you personalize and refine to maximize conversions! They’ll help you not only improve your conversions, but also expand customer lifetime value by creating unique landing page experiences for every cohort by:

• Scalable creation: Replicate and update on-brand content in a single click with Global Blocks.
• Optimize for conversions: Increase engagement and conversions with message-matched landing pages.
• Streamline reviews: Skip lengthy design reviews with built-in collaboration and real-time edits.

Landing page visitors convert almost twice as often and spend almost twice as much as product page visitors and you can rely on Instapage for that!

Solutions for Lead Generation

Instapage can help you send ad traffic to message-matched pages for better results and customers who create personalized post-click experiences for their ads have 34% higher conversions than those who don't.

So, let’s see how Instapage can help you through:

• Launch faster: Build, iterate, and scale quickly with pre-built templates and Global Blocks.
• Stay organized: Simplify reviews with real-time collaboration, sub-accounts, and permissions.
• Capture more leads: Generate more opportunities with relevant post-click experiences for every audience.

Instapage Review Pros & Cons

Instapage Review Pros

• Instapage makes it fairly simple and straightforward to manage your online marketing campaigns.
• Respond to the progress of your campaigns as and when they progress
• Change an existing landing page
• Add contributors and collaborators to help your entire team get a bigger picture and work together towards the promotion of your landing pages;
• Organize your related landing pages into grouped campaigns;
• Watch your leads grow in real time, right from your Instapage dashboard!
• Instapage WYSIWYG Editor
• Amazing and immense Integrations tools and services for use to integrate
• Built funnels for any website whether for ecommerce, digital products and services, informational service by using instapage to convert your visitors with much for your desired offer.
• Instapage has many advanced features such as AMP Landing Pages, Global Blocks, Page Creation & Migration Services, etc.
• Instapage truly turns clicks into customers.

Now, let’s check Instapage’s cons!

Instapage Review Cons

• No free plan to try out the platform before choosing a plan;
• The software is great but it’s very expensive;
• Limited icons & images in the free library;
• Making changes to the mobile versions may take time;
• Limited in adding elements visible in the mobile version of the landing page.
• Font types available can be expanded, but not able to upload.

Ready to discover their pricing plans?

Instapage Review Pricing Plans

Instapage is backed by priority support for paid users, as well as a very handy set of documentation that you can refer to if ever needed, but let’s see which plans they have for you to chose based on your needs:

• Business Plan
• Enterprise Plan

And there is no free version you can try before signing up.

Business Plan Billed Annually Price

Business Plan Monthly Billed Price

Let’s check further what Instapage offers for each plan!

Instapage Business Plan offers:

• No Conversion Limits: Unlike the competition, Instapage will never penalize you for getting conversions.
• #1 Landing Page Builder: The cornerstone of what has made Instapage so successful since 2012.
• Instablocks: Quickly scale with page blocks that you can save, reuse, and update globally.
• Thor Render Engine: Provides the fastest landing page load speeds in the industry.
• Postclick Score: The post click score measures your ad to experience relevancy. It’s the percentage of ads that send traffic to a unique post click experience.
• AdMap: Visualize your ad campaigns and effortlessly connect ads to relevant post-click landing pages all in one place.
• Multi-Step Forms: Easily collect additional information from your prospect by turning complex forms into multiple steps.
• Server-Side A/B Testing: Unlike stand alone testing platforms like Optimizely, you can run split tests with no page load delay.
• Heatmaps: The only landing page platform that lets you visualize visitor behavior.
• Conversion Analytics: The only landing page platform with advanced conversion analytics dashboards.
• Dynamic Text Replacement: Quickly improve PPC performance by matching copy to your visitor’s search.
• SSL Encryption: Instapage protects your landing page data by automatically creating an encrypted link between server and browser. All landing pages display a security padlock and HTTPS address, reassuring visitors that your data comes from a secure source.
• GDPR Compliance: Instapage is a secure conversion platform that protects you and your customers’ personal data, right out of the box. The data you collect with Instapage is processed securely and in accordance with GDPR requirements.
• Google Single Sign-On (SSO): Sign up and log into Instapage easily, using the Google account associated with your company.

With the following integrations:

• Zapier Integration: Zapier gives you the ability to integrate Instapage with hundreds of other apps to automate your work.
• Salesforce Integration
• Marketo Integration
• HubSpot Integration

The Enterprise Plan offers the same as above including as an addition:

• Enterprise SSO (Okta & OneLogin): Sign up and log into Instapage easily, using the leading Enterprise providers.
• 1:1 Ad-to-Page Personalization: Dynamically deliver relevant post-click landing page experiences to every audience to increase conversions.
• Real-Time Visual Collaboration: Speed up your team's landing page review, approval and launch processes with on-page visual commenting.
• Editable Global Blocks: Edit a page block once and have your changes reflected on every page the block appears.
• AMP Pages & Experiences: Build mobile pages that load instantaneously, create a better browsing experience and drive more conversions with Google AMP-powered landing pages.
• Direct Lead-Bypass: Bypass Instapage servers and send leads directly into your CRM or marketing automation platforms. Visitor data will never be collected or stored by Instapage.
• Audit Logs: Troubleshoot issues and manage account security by tracking account history.
• Guaranteed Uptime-Enterprise SLA: Instapage guarantees your landing page experiences will be available 99.9% of the time.
• Ad Spend Conversion Attribution: Instapage is the only platform that shows the cost of conversion by each split test variant and personalized experience.
• Page Migration Services: Easily scale out your marketing campaigns and get started quickly. The Instapage Launch Team can help rebuild your current landing pages in Instapage using the flexible design features in the builder.
• Dedicated Launch Specialist: Launch Specialists are all about helping you see value quickly. Your Specialist will guide you through setup and early training sessions.
• Customer Success Manager: Success Managers are a dedicated touchpoint for strategy and insight. Your Manager will give you 1-on-1 advice, guide you through advanced training, and ensure you have VIP access to new features.
• Custom Feature Implementation

As we can see their Enterprise pricing plan is customized depending on the size of the business.

Instapage also has an “Advertising Conversion Cloud” benefit for enterprisers, making your PPC campaigns more profitable than ever!

In fact, Instapage is the all-in-one platform you need to help you turn more clicks into conversions and by scaling quickly your post-click experiences with advanced tools like collaboration, personalization, and global blocks.

Instapage Review Conclusions

As we arrived at our conclusion, Instapage could extremely be handy in the promotion of your products and services by simply taking your struggles away directly from creating and publishing to analytics and tracking, managing it all!

So, if you think our Instapage review has been helpful in answering all your queries and they fit your needs, why not give it a try and sign up?

We also invite you to read our complete guide to compare all landing page builder.

It’s time for you to plan and set up a landing page for your next promotion campaign!