The review Peerclick 2020 for performance marketers: Everybody knows that in the world of affiliate marketing, there is no worse sin than not tracking your campaigns. Experienced affiliates agree that tracking dozens or even hundreds of campaigns successfully is really hard work. That is where tracking tools come in.

Today, we present to you one of the most appreciated and the most powerful trackers of the market. It is known to make the process of collecting data and analyzing ad campaigns much easier: The affiliate tracking platform, Peerclick.

Created in 2017, Peerclick has become popular among publishers, performance marketers, webmasters and affiliates. The system is able to handle any volumes of data. A wide range of universal tools makes this tracker perfect for collecting, analyzing and evaluating information.

PeerClick constantly strives to develop new features and improve the quality of already existing ones. Here is what you can get with PeerClick:

• PeerClick tracker is a cloud based service. It’s especially important if you are taking the first steps in the industry as there is no need to invest in separate servers where you’ll install a self-hosted tracker. This option allows you to save time and money.
• PeerClick is one of the fastest services on the market due to the data-centres located on 5 continents. If one data-centre is down, the traffic is redirected to the closest and fastest server. It means your data is always safe, processed and the work keeps running smoothly.
• Setting up campaigns with different traffic sources and affiliate networks can be time-consuming. In PeerClick it’s really simple due to dozens integrated sources and affiliate networks templates in one place. All you need to do is to configure campaigns in the PeerClick panel to optimize them. By the way, the interface is user-friendly, simple and efficient, which allows you to accomplish user goals easily.
• Use Direct Tracking Pixel if you need to track visits for campaigns without the initial redirect and accelerate the process of redirecting visitors to your landing page. Also, Postback Pixel is an alternative solution to to track conversions when S2S postbacks are not supported.
• With Peerclick, you can easily segment your audience, based on individual rules (city, visitors’ time zone, all kinds of rules for connection, devices, referrer, URL, variables).

• Use Smart Rotation (auto optimization rotation) to optimize traffic distribution and send people to different paths (offers, landing pages) if they open the campaign link several times.

• Anti-Fraud - the feature that helps you to detect invalid traffic and automatically filter out fraudulent and suspicious clicks. PeerClick is constantly updating its anti-fraud solutions. The platform is integrated with a third party solution, and they have their own as well. It’s crucial for media buyers, as bot traffic is a big problem these days. In PeerClick, everything is filtered even before you bid, all the traffic you see in the platform is already filtered.

• PeerClick provides you with detailed information on your statistics - 40+ parameters about each visit, click and conversion you can work with in real time to optimize your campaigns.
• Get detailed reports with the option to group your report by up to 4 data parameters at the same time. The ability to work manually with data - add and update conversions. Adding conversions - adding click ID, Revenue, Status, Upsale, Count; updating the Status, Revenue, Description, Cost (only for CPA) of the selected conversions in the conversion log.

• the functionality Website Protection help you pass the moderation in the advertising system (in the cases when the content advertised is not allowed to display).The feature allows you to present to the moderator the content different from that presented to the user's browser.

Pricing 2020

PeerClick offers competitive pricing plans with the option to save from 10 to 30% if you opt for a long term subscription. They have 4 different subscription plans. One of which is lifetime and absolutely free. It includes 100.000 events a month. It’s a perfect option if you are making your first steps in the industry.

If you’re still on the fence, trying to decide which tracking solution to use, check PeerClick out.

To conclude our Peerclick review, we think it is a very good tracking tool for performance marketers.

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