Affiliate marketing and online advertising as a whole help generate billions of dollars in revenue, but the digital ecosystem is fragile. From technology providers to ads networks, advertisers, and publishers, there are dozens of stakeholders that are essential to maintaining balance. Unfortunately, digital ads fraud has become a major problem that affects everyone in the industry, so it’s our duty to take the necessary steps and protect ourselves from deceitful interactions.

At lemonads, we’ve focused heavily on creating a safe environment for all of our members. Our network is constantly monitored by our robust in-house fraud detection system. And, we also develop resources that help advertisers, publishers, and other stakeholders protect their assets and ensure that all fraudulent interactions are being filtered out.

Every week, we review one of the top fraud protection platforms available for players in the affiliate marketing industry. In this week’s edition, we're going to shine a light on Fraud Defense by InMobi, go over its features, and discuss the reasons it’s one of the top anti-fraud tools available for the affiliate industry.

A Quick Overview of the Effects of Ad Fraud

The creation of the internet as we know it dates back to the late 1980s, which paved the way for the first online ad in 1994. Unfortunately, ad fraud has been pestering online advertising since its early days, draining advertisers’ budgets without delivering any form of value.

The ad fraud techniques used back then were relatively rudimentary, but these methods have evolved into sophisticated techniques that can drain a large portion of your resources. Some estimates suggest that fraudulent transactions will cost as much as 44 billion by the end of 2022, while others project more than $100 billion in losses by 2023.

Assuming the worst-case scenario, the global digital advertising industry may lose $80,000 per second to ad fraud in the next three years. So, it’s imperative that all players in the affiliate world contribute to fighting this threat and help ensure that the digital marketing ecosystem remains on a sustainable cycle.

Reducing Fraud and Promoting Growth: Fraud Defense by InMobi

There’s no denying the importance of choosing a powerful fraud protection platform to safeguard your marketing efforts. Whether you’re advertising your products, running a publishing platform, or managing a network, you need to find a solution that has suitable features for your setup. That said, choosing a solid fraud detection and protection tool may not be straight forward.

Fraud Defense by InMobi has earned a reputation as one of the leading platforms in the fight against ad fraud. This fraud protection tool offers a wide set of superb features that help detect deceitful activities as they happen while maintaining extreme accuracy.

It’s also important to note that InMobi is one of the top technology providers in the marketing industry, so the fraud protection platform is built with efficiency and performance in mind. The technology giant provides powerful intelligence tools for large companies, so Fraud Defense was designed to be the first and only enterprise-grade anti-fraud solution that doesn’t compromise growth or scalability.

Below, we’ll take a look at some of the most exciting features available in Fraud Defense and go over the best benefits this platform has to offer.

Fully-Packed User Interface

Fraud Defense is suitable for large networks and enterprises that want to protect their marketing resources. However, contrary to our expectations, the user interface is simple and elegant, so it’s easy to use and understand. Users can get a quick breakdown of the most important details and access other areas of the platform from there.

Thanks to its intuitive dashboard and other interface features, you’ll be able to easily navigate the different areas, customize your filtering settings, and get valuable information from the data you collect.

Minimizes Instances of Fraud with SmartBlocking

SmartBlock is Fraud Defense’s most powerful feature and it helps maintain instances of fraud to a minimum. Unlike other anti-fraud platforms that cancel interactions based on pre-set rules and known deceitful patterns, SmartBlock employs machine learning to analyze each transaction and predict which clicks come from fraudulent sources.

This is the reason why Fraud Defense can identify fraud accurately and allow legitimate interactions without putting scalability at risk.

Real-Time Fraud Detection

Fraud Defense can help detect advanced forms of ad fraud because it combines both machine learning and deterministic algorithms, which help the platform determine the potential of fraud for every interaction.

The best part is that the entire process takes a split second, so Fraud Defense can block unwanted clicks and reduce the occurrence of false positives instantly. Whenever you pull up your most updated reports and evaluate the performance of your campaign, you’ll be looking at accurate data and valuable conversions.

Promote Growth While Filtering Fraudulent Interactions

In some industries, 69% of companies report losing at least one-fifth of their budget to ad fraud. In other words, these businesses are trying to build a successful business with 80% of their marketing resources. Eliminating instances of ad fraud in your campaign can give you a significant boost in performance and liberate resources that you can reinvest into other parts of your business.

One of the major problems with ad fraud protection tools is scalability. Unfortunately, the vast majority of fraud protection software are too static, so they can generate a large number of false positives that ultimately hinders the company’s growth rate. Fraud Defense has earned a reputation as the best solution for these scenarios as it’s designed to handle enterprise-level data volumes without sacrificing accuracy.

Customizable Fraud Protection Rules

Ads fraud can take on a variety of forms, some of which are unique to certain industries. Fortunately, Fraud Defense allows you to set customizable rules that help identify new and unique forms of deceitful interactions.

Fraud Defense members can choose to filter out clicks depending on geographical location, IP addresses, and an array of additional factors, so you can build a fully customized protection mechanism designed for your corporation.

Compliant with GDPR Requirements

The passing of GDPR laws has transformed the world of online marketing in Europe and around the world. That said, companies that implemented these changes early on have a significant advantage in terms of performance and reputation.

Fraud Defense is fully compliant with all GDPR requirements and it has been since these laws rolled out. The platform’s industry-defining fraud protection architecture is designed to block GIVT, SIVT, and other forms of advanced fraud.

Global Reach

Based in Bangalore, India, Fraud Defense has 22 offices scattered in 5 continents around the world. The company’s team of 1000+ employees serves a base of global customers and recognized enterprises that rely on this fraud protection tool to safeguard their marketing dollars.

Third-Party Integrations and Two-Way API Available

Enterprises usually employ a wide variety of different tools, but it’s important to find platforms that allow easy integration with the rest of your resources. Fraud Defense allows seamless third-party integrations with Tune, Branch, and Appsflyer, plus the fraud protection platform is also working on adding more to the list.

Additionally, you’ll have access to a sophisticated two-way API to help you implement an ads fraud protection mechanism that covers your entire operation.

Built on an Ultra-Secure Infrastructure

InMobi is classified as a Tier-1 Microsoft Strategic Partner, so Fraud Defense is built on one of the most reliable and secure frameworks available. The platform runs on Microsoft Azure and is deployed as a SaaS tool that features a native multi-tenant structure that emphasizes data security and privacy for enterprises.

Suitable for Enterprise Use

Fraud Defense is a great alternative for enterprises like networks and large corporations because it creates an ultra-safe environment, allows customization, and doesn’t have a significant impact on scalability.

Dedicated Account Manager and World-Class Support

Each and every Fraud Defense member gets a dedicated account manager that can help with setting up, understanding, and using the platform. Your dedicated support agent will aim to learn as much as possible about your company to help you get the most out of this innovative fraud protection tool.

Whenever you hit a snag that the account manager can’t fix directly, you’ll also receive support from a world-class service team that can troubleshoot the platform and finds fast solutions for your technical issues.

Simple Set-Up and Trial Period Available

Fraud Defense is a well-known fraud detection solution, but users who are not sure if this platform is the right fit can request a 30-day free demo. This can help you determine if the features available are suitable for your application and learn to navigate the interface before making any long-term commitments.

Taking advantage of the trial period is a great idea, especially if you consider the simplicity of the setting up process. Your IT team will have the direct support of Fraud Defense’s technical team and there are no additional costs involved, making it one of the top alternatives for large companies that need to adhere to strict budgets.

Learn More About the Best Fraud Protection Tools Available for Affiliates

Ads fraud is a serious issue that will affect the entire digital advertising industry if not addressed in time. Advertisers, publishers, and large networks have the responsibility to take the necessary precautions and protect their marketing assets. Corporations and leading enterprises may find it more difficult to find a suitable alternative, but Fraud Defense by InMobi is powerful enough for these applications.

Developed by one of the leading marketing technology providers in the world, Fraud Defense can detect and block deceitful interactions in real-time and ensure that only legitimate conversions make it to your reports. The platform uses machine learning and specialized algorithms that help detect fraud accurately and keep false positive at a minimum.

If you want to learn more about the best fraud detection tools for affiliates, stay tuned to our blog, or contact our team today.