TripleLift Review 2021: Advertiser or Publisher? We Got You Covered! (Update 2021)

Our TripleLift review will dive through the potential of its advertising platform with prices, tips, pros & cons covering targeted personalized information for advertisers and publishers!

As we all know, native advertising has been very popular throughout the last years and it’s far from going away! It’s actually going to grow and improve more than ever!

So, let’s discover more about TripleLift and earn that engagement you’ve been looking for by discovering:

• TripleLift Review: Company, Ads, Tips;
• Native Advertising;
• TripleLift Review For Advertisers: Pros & Cons;
• TripleLift Review For Publishers: Pros & Cons;
• TripleLift Review Conclusions.

TripleLift Review

TripleLift is a native advertising adnetwork and technology company that helps brands tell engaging stories through the use of visual content, leading the next generation of programmatic advertising by reinventing ad placement one medium at a time, forging a world in which creative fits seamlessly into every content experience across desktop, mobile and video.

TripleLift, simply transforms images with web content smoothly into ads!

These units beat the conventional banner ads four times in terms of click-through rates.

Since the ads are seen as part of the content and not the usual blinking banners, users actually share these images on social networking sites with the likes of Pinterest and Facebook increasing your audience and getting a higher engagement.

TripleLift has also many Award Winnings!

TripleLift is currently fully RTB compatible and is hosting real-time auctions, syncing cookies with the exchanges, SSPs and data providers.

They also have live integrations into every major DSP including AppNexus, The Trade Desk, MediaMath, Turn and approximately a dozen other bidders.

Large scale brands like Microsoft, have publicly announced their performance accessing TripleLift’s exchange.

Their new ‘Computer Vision’ technology offers a more flexible analysis of the brand’s image for sure, allowing greater flexibility on the agency side, accepting a more varied set of assets and we can render those assets more beautifully without doing things like cropping off human faces, cutting off text, respecting the image’s focal point and much more!

Let’s discover more about TripleLift’s Company!

TripleLift Review Company

Founded in 2012, TripleLift is a technology company rooted at the intersection of creative and media.

They hate annoying ads. That’s why they’re doing something about it!

Their winning awards are showing their progress in working to make advertising better, useful and engaging for every content owner, advertiser and consumer by reinventing ad placement one medium at a time!

Their technology is powering that revolution with:

Computer Vision

In order to make your ad look beautiful in any environment, TripleLift created “computer vision technology”, as we previously mentioned, that scans your ad to understand what elements are most essential to your campaign like faces, objects and text areas.

Their technology will then generate a native placement that always keeps your important focal points in the frame.

Dynamic Templating

TripleLift Dynamic Templating adapts advertisers’ creative components in real time, rendering native ads that seamlessly match the look and feel of every environment.

Ad Server

TripleLift Ad Server allows Publishers to seamlessly power native direct deals as part of their existing workflow. Leverage their platform to build and manage native creative assets and run ads directly on the server of your choice.

Let’s check out some TripleLift Ads and see what they’re talking about!

TripleLift Review Ads:

Example #1 TripleLift Ad

Example #2 TripleLift Ad

Example #3 TripleLift Ad

Example #4 TripleLift Ad for Advertisers!

Example #5 TripleLift Ads on publisher’s Site!

Let’s see what native advertising truly means...

What Is Native Advertising?

“Native advertising is simply a paid advertising where the ad matches the form, feel and function of the content of the media on which it appears.”

This “Native Advertising” is particularly effective on an open web, but ads are getting more intrusive, annoying, and ineffective than ever!

Have you ever got bothered by those ads popping-up, interrupting your reading while you were so concentrated?

That’s how native advertising is done wrong!

Non-disruptive ads are those ads that don’t interrupt the experience of the user as they’re consuming another content they’ve originally intended, and they easily blend in with the look and feel of the site!

Now that we are aware of what native advertising truly means and TripleLift’s potential, let’s see what their platform can offer to each one of you! All about native advertising

TripleLift Review For Advertisers

Hello Advertisers! It’s all about you!

Ready to discover about TripleLift’s prices, pros & cons to see if they’re the right fit for you?

Let’s go!

“Native Advertising aligns itself with the look and feel of its environment”.

How?

TripleLift uses three ways for advertisers:

• Aesthetics: Formatted like its surroundings
• Location: Located within the feed of content
• Value: Provides helpful information

Just like here below, take a look!

TripleLift has introduced their Programmatic Native Advertising combining in-feed native ads and seamless automation to make native scale.

TripleLift has gone a step further creating an RTB-enabled native ad exchange to allow advertisers buying media programmatically to leverage their existing buying platforms to access premium, in-feed native ads!

By making it creatively simple!

With their “Beautiful Native Ads At Scale” TripleLift’s technology automatically turns assets into thousands of unique ads that match the look and feel of each website.

And… perfectly formatted for every device: Native made for mobile, tablet, desktop and app!

So, if you want to drive increased sales from your native ad campaigns with 475% return on ad spend, place your content front and center on the world’s best sites to get 250% higher ad engagement and drive 3x higher brand awareness and purchase intent, TripleLift can do that for you and you can stop searching cause you’ve found your perfect fit!

TripleLift has also an easy to use dashboard:

TripleLift Review Pros For Advertisers:

• User-Friendly Dashboard System easy to use;
• Direct Response;
• High Engagement;
• Awareness;
• Purchase Intent;
• Perfectly Formatted for every Device
• TripleLift’s technology automatically turns assets into thousands of unique ads that match the look and feel of each website
• Programmatic Native Advertising

TripleLift Review Cons For Advertisers:

• have to maintain many billing relationships
• networks optimize for their yield, not for yours

TripleLift Review Pricing For Advertisers:

Perpetual license:
A common pricing model for on-premise applications, perpetual license requires a customer to pay an upfront sum to own the software or other intellectual property on-premises for a fixed term.

• Upfront cost involves the fee for installation, customization, integration with existing systems, besides perpetual license fee.
• Recurring cost is low in this pricing model and may include cost for updates, maintenance, upgrades, and patches. Some vendors do offer premium support services, which come for an extra price.

In order to calculate the cost of customization you can use the following estimates:

• Minimal customization - integrate with 1-2 systems: $2,500
• Standard customization - integrate with 3-5 systems: $10,000
• Fully customized system - integrate with more than 5 systems: $25,000

As a rule of thumb the cost of data migration depends on how many records you want to migrate. Records can include number of Customers, invoices, financial transactions, products, versions, etc. Here is a list you can use as a rule of thumb:

• 1,000 records: $500
• 10,000 records: $2,500
• 100,000 records: $10,000
• 1,000,000+ records: $25,000

Usually you can Start from $399 per month! In fact it’s not one of the cheapest compared to other Advertising network platforms and from a scale from 1 to 10 its rated 4!

Now, let’s check the publisher’s side!

TripleLift Review for Publishers

Hello Publishers! It’s all about you now!

Ready to discover about TripleLift’s prices, pros & cons to see if they’re the right fit for you?

Let’s go!

“Nativize your site & unlock untapped revenue today”!

Since you came to this article, we believe you’re planning to use this advertising network platform on your blog or website to increase your overall revenue with native ads!

So, let’s see if TripleLift is the right fit for your website!

Just like every advertising network, TripleLift has their own UI, allowing publishers to gain access to granular reporting.

They have a dedicated support team that can easily help and assist in ad implementation working on a CPM basis as well.

“It’s all about the quality of the ad. They make it more engaging”.

TripleLift, as we previously said, transforms images with web content into ads. These units beat the conventional banner ads four times in terms of click-through rates. Since the ads are seen as part of the content and not the usual blinking banners, users actually share these images on social networking sites with the likes of Pinterest and Facebook!

Take a better look!

Let’s check the publisher’s dashboard!

It’s a customizable page where you can find quick stats. It's a great space to do a quick pulse check on the key metrics that matter most to you!

TripleLift Benefits for Publishers:

• Simple Getting: started is simple. All it takes is one line of lightweight code and you’re ready to go. Your audience deserves great looking ads. TripleLift’s technology is here to help.
• Scalable: Plug into native programmatic demand. TripleLift is integrated into the largest programmatic buying platforms in the world, so brands can access your native inventory with their programmatic buying.
• Effective: Work with top brands and enjoy full creative control to provide a seamless, uninterrupted browsing experience that matches the look and feel of your site.

Beautiful native ads that match the look & feel of your site!

TripleLift Review Pros for Publishers:

• User-Friendly UI Dashboard
• Beautiful native ads that match the look & feel of your site
• They have a dedicated support team that can easily help and assist in ad implementation working on a CPM basis as well.
• “It’s all about the quality of the ad. They make it more engaging”.
• Triplelift transforms images with web content into ads - users actually share these images on social networking sites with the likes of Pinterest and Facebook!

Now... with all these beautiful pros, what could the cons possibly be?

Let’s check them out!

TripleLift Review Cons For Publishers:

• they require a certain number of impressions from publishers before getting them on board.
• it takes some time to have their tag implemented and rendered.

TripleLift Review Pricing For Publishers:

Perpetual license:

• A common pricing model for on-premise applications, perpetual license requires a customer to pay an upfront sum to own the software or other intellectual property on-premises for a fixed term.
• Upfront cost involves the fee for installation, customization, integration with existing systems, besides perpetual license fee.
• Recurring cost is low in this pricing model and may include cost for updates, maintenance, upgrades, and patches. Some vendors do offer premium support services, which come for an extra price.

In order to calculate the cost of customization you can use the following estimates:

• Minimal customization - integrate with 1-2 systems: $2,500
• Standard customization - integrate with 3-5 systems: $10,000
• Fully customized system - integrate with more than 5 systems: $25,000

As a rule of thumb the cost of data migration depends on how many records you want to migrate. Records can include number of Customers, invoices, financial transactions, products, versions, etc. Here is a list you can use as a rule of thumb:

• 1,000 records: $500
• 10,000 records: $2,500
• 100,000 records: $10,000
• 1,000,000+ records: $25,000

Usually you can Start from $399 per month! In fact it’s not one of the cheapest compared to other Advertising network platforms and from a scale from 1 to 10 its rated 4!

TripleLift Alternatives ans Competitors

• Taboola (Taboola review)
• Outbrain (Outbrain review)
• AdNow (AdNow review)
• MGID (MGID review)
• AdsKeeper (Adskeeper review)

Complete list of the best native advertising platforms.

TripleLift Review Conclusions

TripleLift makes native programmatic simple, scalable, and effective.

TripleLift seamlessly transforms content like images and video into engaging in-feed native ads that match the unique look and feel of a publisher’s website!

They help marketers reach millions of consumers across any device, at scale.

TripleLift was named 212 NYC and The New York Times Ad Tech Startup of the Year, joined the Forbes list of Most Promising Companies in America in 2015 and was named one of Crain's New York Business's Best Places to Work in NYC!

Don’t forget to leave your personal experience with TripleLift in our comments below!